It’s 2021 and digital marketing is king. If you’re not advertising online, you’re missing out on a substantial number of potential customers. You’re almost sure to fall behind your competitors.
But what if you don’t know anything about digital marketing in 2021? What actions should you be taking? Great question; we’re going to answer it in detail below!
- Create a Google My Business Profile
One of the most important things you should do in the realm of digital marketing is to create a Google My Business profile. This way, when people search Google for businesses like yours, your business will show up in the listings and on the adjoining Google map.
Creating a My Business profile is as simple as signing up for an account, verifying your legitimacy (usually through a mailed postcard), and inputting relevant information. This information includes everything from your operating hours to your location to the industry in which your business exists and more.
If there’s anything you’re going to do to improve your digital marketing efforts in 2021, it should be this. Not only is this free but it also puts your business in a position to be discovered by interested parties.
- Create a TikTok Account
In case you didn’t notice, the TikTok app took off in a big way in 2020. Up to this point, it shows no sign of slowing down. As such, if you’re trying to secure new customers for your brand, you should create an account and start producing content.
If you can build a decent following or create a video that goes viral, you could change the fortunes of your business entirely. Learn how to get TikTok views by following the tips discussed in the aforementioned link.
- Roll Out Interactive Content
One of the best ways to snag new customers is to provide value through content. The more your content can benefit a person, the greater chance there is of him or her doing business with you.
Blog posts and other pieces of written content can do this. However, they can have trouble standing out in the online sea of the written word.
So, instead of just publishing written content all of the time, roll out some interactive content as well. This could be a calculator or a quiz or a contest or otherwise. The key is to engage the user by providing him or her with value.
Note, you can do this both on your website and on social media platforms. However, if you’re looking to get as much traction as possible, social media platforms are the ideal venues.
- Utilize Chatbots
If you want to bring in as many customers as possible, you need to be available as much as possible. If only there were a way to be available 24/7. Oh, but there is; the key is to utilize chatbots on your website.
A chatbot is an instant messaging entity that pops up every time a person visits a website. It asks the person if they need help with anything, making communication as simple as possible.
By utilizing chatbots on your website, you’ll make yourself available to your customers at all times. Your customers will feel as though they’re interacting with a real person and will leave your website with the assurance that you’ll get back to them in a timely manner.
- Add FAQs to Your Website
Every year, voice search gets more and more popular. 2021 could be the year in which it really starts to take off. For this reason, you’re advised to add FAQs (Frequently Asked Questions) to your website.
What do FAQs have to do with voice search? Well, when a person searches for something with their voice, they’re typically asking a question. So, when it comes to optimizing for SEO, question-oriented keywords will be the key ones to use.
Use a keyword research tool to discover some of the most popular FAQs for your industry. Then, create a page on your website and, well, answer those FAQs It’s really as simple as that.
- Sell Via Social Media Posts
Social media platforms are placing a bigger and bigger priority on online selling. Platforms like Instagram and Pinterest are allowing users to access available items directly from purchase links on posts. All they have to do is click these links and they’re sent to online storefronts where they can make purchases.
If you sell physical products, you need to be taking advantage of these features. This is just one more avenue through which you can make income. And it’s simple: just post a picture of your product and follow the instructions so as to attach a purchase link to it.
- Prioritize Personalization
Every year, consumers expect more from businesses than what they got in the past. They’re less and less willing to put up with generic sales emails or mass-distributed marketing materials. They want something that speaks to them on a personal level.
This is why, in 2021, you need to prioritize personalization. You need to market to your customers in ways that will appeal to them as individuals.
The easiest way to do this is to utilize data and automation tools. Then, you can market to customers based on their demographics and past purchasing behavior.
For instance, if you run a restaurant, you can use customers’ fast food purchases to suggest other foods that they might like in the future. This way you’re catering to the specific customer’s needs. Not only does this provide the most appeal to the customer but it also helps him or her to feel wanted within the context of your business.
It’s Important to Keep Up With Digital Marketing Trends
If you want to stay ahead of the competition, you have to focus on digital marketing. Facilitate the actions discussed above and you’re sure to keep yourself in the running in 2021.
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