- Amazon website and app show ‘Featured Articles’ section when searched manually.
- It is aimed at helping users to spend more time on its platform.
- The feature is available on its web-based platform and on its Android and iOS-based apps.
Online retail giant Amazon Inc. has, for years, been trying to become the biggest retail platform in India, and has been working to alter its services to suit the needs of the Indian population. The latest in its series of efforts is quite interesting and involves allowing users in the country to read featured magazine articles on its app.
The e-commerce giant has quietly launched “Featured Articles” on its shopping app and website in India that showcases feature articles, commentary, and analysis on a wide range of topics including politics, governance, entertainment, sports, business, finance, health, fitness, books, and food. The articles are sourced from several large local media houses and magazines.
The move is directed towards convincing people to spend a greater proportion of their time browsing through the app and, in the process, end up buying something. The Featured Articles feature has already been made available on both the Amazon website, as well as the app.
The articles have a reading time of under five minutes but there are some articles that claim reading times of over the specified limit.
Amazon spokesperson Said:
“We remain focussed on creating new and engaging experiences for our customers and as part of this endeavor, we have been testing a new service that brings articles on different topics like current affairs, books, business, entertainment, sports, and lifestyle amongst others for readers.”
The best part? All the articles are sourced from authentic, and well-known publishing houses. In fact, some of the articles are not even available anywhere else.
This isn’t the first time Amazon has explored integrating some reading material into its shopping service in India. In 2018, Amazon India started to feature some gadget reviews from local media houses.
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