Amazon.com Inc. will kick off its first Prime Day since the coronavirus outbreak later this week in India, modifying almost everything about the retail bonanza to navigate the realities of a new era.
Akshay Sahi Said:
“After a lot of conversations, we decided to go ahead with Prime Day,” said Akshay Sahi, head of Prime at Amazon India. “Life has to go on. Sellers have to get back on their feet.”
Prime Day will have the customary deep discounts, hundreds of exclusive products, new launches, and cashback offers. But in a profound departure from the past, the global retailer will have a virtual operations room instead of a real one, with thousands of employees coordinating the sale from their homes, and stringent hygiene protocols for its armies of packers, sorters, and deliverymen.
That Amazon is holding its 48-hour sale despite the pandemic underscores the intense competition in the country’s online retail sector.
Changes Made in Delivery Centres:
- The online retailer said it has made over a hundred such process changes in its buildings, stipulating new rules on face coverings and daily temperature checks.
- Hand cleaning is mandated no less than eight times during a shift.
- Even the slightest sign of elevated temperature requires a worker to remain at home for three days.
- When a delivery person arrives at a customer’s door, he is required to ring the doorbell and then step several feet back.
- This year, 10 new fulfillment centers have opened to meet new demand. more than 50,000 temp workers have been hired and freight capacity secured from local airlines IndiGo and SpiceJet.
Changes Made in Work Structure:
- This year’s Amazon event will be devoid of the usual Bollywood dancing and the endless supply of Indian street foods, foot massages, and costume parties. Instead, hundreds of employees will plan and coordinate the sale from home, their only respite virtual mood-boosters like standup comedy and selfie competitions.
- Amazon executives are closely watching the situation in different cities and regions, coordinating with local governments on extra safety measures.