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Amazon Prime Video now allows in-app rentals and purchases on the iPhone, iPad, and Apple TV

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Amazon’s Prime Video iOS and Apple TV apps now let prospects make in-app purchases, together with renting and shopping for movies and TV exhibits. The change marks an enormous shift in Amazon’s method to the App Retailer, which mandates a 30 p.c reduce on all in-app purchases. Previous to the change, Amazon wouldn’t can help you hire or purchase content material on the Prime Video app, as a substitute, directing customers to an internet browser to keep away from the App Retailer charge.

Now, when customers log in to the Prime Video app, there needs to be a message studying, “Browse, hire, or purchase new launch films, common TV exhibits, and extra — now inside the app.” (Huge due to George Watson, who tipped us off to this modification.)

Screenshots by Nick Statt / The Verge

The costs don’t seem to have been raised to account for the 30 p.c charge, as some platform house owners like Spotify have carried out prior to now. It’s not clear whether or not Amazon reached a cope with Apple or whether or not it’s certainly deciding to pay the total reduce. However the change in coverage extends to purchases not solely on the iPhone and iPad however Apple TV as effectively, The Verge can verify.

Amazon didn’t instantly reply to a request for remark.

Within the new Prime Video app, which doesn’t require an replace, there’s now a full-blown retailer tab on the backside. It options lists of common and new films to purchase or hire, together with most of the lately launched movies like Invisible Man and Sonic the Hedgehog that had been in theaters in February and March however had runs reduce brief because of the COVID-19 pandemic.

The change ought to take away a long-lasting headache to purchasing and renting films and exhibits by Amazon’s app and on Apple TV.

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