AMC Networks stated it will provide free manufacturing and inventive companies to advertisers who signed up to make use of a brand new suite of branded-content choices, a brand new signal of how the coronavirus pandemic has strained the stream of promoting to conventional media retailers.
AMC Networks had supposed to launch a brand new “Content material Room” as a way of luring sponsors to its programming as a part of the business’s annual “upfront” ad-sales market. Now, it’s providing a few of its capabilities as “worth added” components to entrepreneurs prepared to strike new advert offers. AMC stated a dozen advertisers had struck agreements to make use of the brand new “Content material Room.”
“Like all the things else, the promoting business modified nearly in a single day, and we’re happy to supply a full suite of assets solely for our companions, together with our deep viewers information and the way and the place to have interaction viewers in a significant method, ” stated Kim Kelleher, president of business income and partnerships, AMC Networks, in an announcement.
Among the many advert varieties AMC is providing are public-service bulletins that echo current Advert Council messages touting suggestions about coronavirus response from the U.S. Facilities for Illness Management; messages that air at 7 p.m. honoring first responders; adverts crafted for manufacturers in want of timelier artistic in response to business modifications with 24-hour prodeuction turnaround; and long-form “model movies” that may debut inside unique sequence and prime-time movies.
Whereas many shopping for and gross sales executives consider this yr’s upfront market might be gradual and splintered, AMC Networks will proceed to make outreach to purchasers. The corporate unveiled a brand new on-line gross sales hub that serves as a vacation spot for advertisers to discover choices and achieve details about choices. The hub contains to assist “The Screening Room,” an invitation solely intensive digital library of AMCN originals for purchasers to display screen full sequence, preview new content material and discover advert alternatives.