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Apple Music Chief Oliver Schusser Is Taking Top Post at Beats – Variety



Apple Music chief Oliver Schusser is taking the highest submit at Beats headphones, changing longtime Beats president Luke Wooden, a supply near the state of affairs confirms to Selection.

Schusser may even proceed to run Apple Music and Worldwide Content material, reporting to Apple senior VP Eddy Cue. The transfer will happen on the finish of the month; the information was first reported by CNET.

The information has not been formally introduced by Apple, however Cue knowledgeable staff concerning the change in an e mail earlier this month, in keeping with CNET. The transfer has been within the works for a while, Cue stated within the observe. “Within the final yr, Luke Wooden advised me about his want to do one thing new. I appreciated the heads up in order that it allowed us to plan for this transition.”

Wooden was a longtime A&R government at Geffen, DreamWorks and Interscope earlier than step by step transitioning to Beats, which was cofounded and run by then-Interscope chief Jimmy Iovine. After promoting Beats to Apple in 2014 for a whopping $three billion, Iovine took a senior function at Apple Music earlier than retiring in 2018.

Schusser, a 15-year Apple veteran, ran the corporate’s worldwide content material divisions earlier than taking on Apple Music. “Since taking over the Apple Music enterprise a little bit over a yr in the past, Apple Music has achieved regular progress underneath Oliver’s management,” Cue wrote. “He’s captivated with music and the Beats model. He’s equally captivated with constructing a robust, collaborative tradition along with his group.”

Cue famous that the timing of the transfer “isn’t preferrred,” given the coronavirus pandemic, however stated the aim is to “preserve the enterprise transferring ahead,” including that Apple stays “dedicated to the Beats model and the significance of sustaining its function firmly within the music portfolio.”


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