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AT&T is making HBO Max free to millions of wireless, video, and internet customers



AT&T is giving tens of tens of millions of eligible prospects who’re already utilizing its numerous web, cellular, and video plans free variations of HBO Max when it launches on Could 27th.

Usually, which means being a buyer on one in every of AT&T’s extra expensive service tiers. That features prospects who’re enrolled in AT&T Limitless Elite’s wi-fi plan, AT&T Web 1000’s web plan, and AT&T TV Now Max, DirecTV Premier, AT&T U-Verse U400, and U450’s video packages. It’s a bit of complicated; AT&T has various cable and video packages, web plans, and cellular service tiers. AT&T and WarnerMedia have an internet site devoted to laying all the info out for patrons questioning in the event that they’re capable of obtain HBO Max totally free.

“With AT&T as a key distribution associate, we count on HBO Max to realize a formidable stage of scale and attain at launch,” Bob Greenblatt, chairman of WarnerMedia Leisure and Direct-To-Shopper, mentioned in a press launch.

Different AT&T prospects who aren’t subscribed to the aforementioned plans will obtain free trials of varied lengths, the corporate introduced at the moment. For instance, those that are on current AT&T TV packages that aren’t included within the ones listed above will get entry to each HBO and HBO Max for 3 months.

AT&T web prospects who don’t use AT&T Web 1000 will obtain HBO Max for one month totally free. Equally, prospects who use AT&T Limitless Further, AT&T Limitless Starter, and AT&T Cellular Share may also obtain HBO Max for one month free. After the trial interval is over, subscriptions will routinely renew, in response to the press launch.

Scale is the secret within the colloquial streaming wars, and AT&T is utilizing its numerous distribution traces to assist convey as many subscribers as doable to HBO Max. As AT&T and WarnerMedia attempt to scale its subscriber base, some prospects outdoors of AT&T may also get HBO Max as a free improve. Constitution prospects who presently subscribe to HBO, together with those that pay for Constitution’s Silver and Gold video packages, can improve to HBO Max totally free when it launches. HBO Max can be being provided as an add-on by way of YouTube TV.

HBO Max may also be provided as a free improve for individuals who already subscribe to HBO Now however with a caveat: it’s solely free for people who find themselves billed straight by HBO, in response to AT&T. The supply is just eligible for patrons who subscribe by and are billed by HBO. Clients who subscribe to HBO Now by way of different companies, like Amazon Prime or Apple, should not eligible for the free providing.

Individuals who need to join HBO Max as a standalone streaming service can accomplish that on Could 27th for $14.99 a month.

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