There will probably be no Cannes Lions in 2020, in spite of everything.
Organizers confirmed Friday that the annual Cannes promoting market is not going to go ahead this 12 months. The choice comes virtually a month after the occasion, set to run in June, was given provisional dates in October.
Nevertheless, organizers have now taken the step of shelving the market altogether, with new dates set for June 21-25, 2021.
“Because the affect from COVID-19 continues to be felt the world over on shoppers and our clients throughout the advertising and marketing, artistic and media industries, it has turn into clear to us our clients’ priorities have shifted to the necessity to shield folks, to serve shoppers with important objects and to deal with preserving firms, society and economies,” mentioned organizers.
“Cannes Lions at its core has at all times been about creativity and the Lions. We understand that the artistic group has different challenges to face, and easily isn’t ready to place ahead the work that may set the benchmark. Our tough resolution follows in-depth consultations with our companions and clients and displays the unprecedented societal, well being and financial challenges at the moment dealing with the world, in addition to our want to take away any uncertainty in regards to the working of the awards and occasion for our companions and clients.”
Extra to come back.