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Cannes Lions Goes Digital with ‘Lions Live’ – Variety



Cannes Lions has launched digital schooling platform ‘Lions Reside,’ weeks after organizers referred to as off this yr’s occasion.

The platform will run all through June underneath the theme ‘Creativity Issues,’ and exercise will coincide with the unique dates of the Lions, June 22-26. The initiative can be free to make use of for all. 

The Lions postponed to October in mid-March, solely to be canceled outright on April 3. On the time, organizers mentioned their about-face got here out of a “need to take away any uncertainty concerning the operating of the awards and occasion for our companions and clients.”

Lions Reside will embody masterclasses and “hangouts” with inventive trade legends, in addition to lectures from audio system beforehand confirmed for the pageant, {and professional} courses and studying modules. The platform will even characteristic Future Gazers — a group of trade specialists who will assess how COVID-19 has reworked the trade.

It would additionally showcase prime responses to the disaster from the inventive group, that are at present being shared on the newly launched “Creativity Strikes us Ahead” platform.

As well as, The Work, a subscription-only archive of greater than 200,000 Lions campaigns and 1,600 Pageant talks, will even be free all through the unique pageant week.

In June, organizers are additionally providing a curated course of classes taken from the Cannes Lions masterclass sequence on

Simon Cook dinner, managing director of Cannes Lions, mentioned: “So as to drive progress by means of creativity, and assist our group at this tough time, we need to present the worldwide trade with the chance to be taught and community all through June and past.

“For the primary time in almost 70 years, we’re unable to carry the trade collectively in a single bodily place in June. Lions Reside: Creativity Issues will present a digital platform for the trade to collaborate, be taught and problem-solve, as a result of now greater than ever, creativity actually does matter.”

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