Prospects who at present subscribe to HBO by Constitution, together with those that pay for Constitution’s Silver and Gold video packages, will get entry to WarnerMedia’s new HBO Max streaming service when it launches subsequent month.
All of Constitution’s present HBO subscribers will robotically get entry to HBO Max for no extra cost, “and with no motion required apart from signing into the HBO Max app,” in line with a press launch issued by WarnerMedia at present. Different Constitution clients may even be capable of buy HBO Max immediately from the cable and web supplier. Very similar to how present HBO subscribers have entry to HBO Go, Max is an improve for these already with HBO.
“This new premium streaming expertise will probably be a welcome addition to Spectrum subscribers; we are going to provide HBO Max on a mess of platforms for buy by our video, broadband and cellular clients alike,” mentioned Tom Montemagno, Constitution’s government vice chairman of programming acquisition.
Again in October when AT&T and WarnerMedia executives spoke in regards to the direct-to-consumer streaming platform, they pressured the significance of partnering with completely different carriers to make sure HBO Max is offered to as many shoppers as attainable. Constitution is without doubt one of the United States’ second largest cable supplier, alongside AT&T and Comcast — which launched the primary wave of its personal streaming service, Peacock, at present.
AT&T will use its personal community to attempt to migrate individuals over to the app, too. Present HBO subscribers on AT&T (roughly 10 million) and HBO Now direct billing subscribers will get HBO Max at no cost. Prospects who subscribe to AT&T’s premium video, cellular, and broadband packages will probably be provided bundles at launch with HBO Max at no extra price. AT&T additionally labored out a take care of YouTube to make sure that HBO Max will probably be provided by way of YouTube TV. AT&T estimates that HBO Max could have 50 million subscribers in the US by 2024.
Having the ability to give Max to as many paying subscribers as attainable is essential, particularly when the price of Max is taken into account. HBO Max is without doubt one of the costliest streaming companies in the marketplace, coming in at $14.99 a month. That’s the identical value as what clients pay for the community by way of their cable packages, in addition to the worth of HBO’s present standalone streaming app, HBO Now. HBO Max will mix all of HBO’s choices with a slew of authentic titles (though some, just like the Pals reunion particular, are dealing with delays following manufacturing points brought on by the novel coronavirus pandemic), Warner Bros. films, and extra.
HBO Max is about to launch in Could. No official date has been introduced at the moment.