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CNN Buys Personalization Startup Canopy for Digital News Platform – Variety

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CNN has acquired Cover, a 15-person startup that developed a personalised, privacy-focused content-recommendation engine. The WarnerMedia-owned information outlet mentioned it would use Cover’s know-how to speed up growth of a brand new undertaking to attach customers “to trusted sources, storytellers and creators.”

Phrases of the deal weren’t disclosed. Based in 2017, Cover (canopy.cr) had raised $4.5 million led by private-equity agency Matrix Companions, in response to Crunchbase.

CNN mentioned all of Cover’s 15 staff will be part of the information group, led by founder and CEO Brian Whitman, who beforehand served as Spotify’s principal scientist. The Cover group hails from firms together with Instagram, Google, Twitter and Flipboard.

CNN mentioned it would use Cover’s system for the event of “NewsCo,” the code-name for its forthcoming information and knowledge platform stocked with content material type CNN and third-party companions. With the addition of Cover’s group, CNN could have a group of about two dozen centered on the “NewsCo” undertaking.

“This acquisition permits us to mild up in a single transaction a confirmed, best-in-class group whose deep information and talent units would’ve taken many months and even years to assemble,” CNN EVP and chief digital officer Andrew Morse (pictured above) mentioned in saying the deal. “Cover’s tradition of fast-cycle, iterative software program and product growth will allow us to extra quickly notice our ambitions and ship towards our objectives.”

Cover makes use of a mix of human editors and machine studying to floor content material persons are most certainly to be curious about, whereas defending private knowledge on customers’ gadgets. In 2018, Cover launched Subject, an iOS app that gives a each day choice of customized information content material. With the acquisition, the Subject app will probably be phased out, CNN mentioned.

“There has by no means been a extra essential time to assist folks uncover trusted sources round matters and points that matter most to them,” Cover’s Whitman mentioned in a press release. “We’re extremely excited to hitch the group at CNN to construct some wonderful merchandise for his or her tens of millions of world customers.”

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