Disney’s Kevin Mayer is leaving his post as the head of Disney’s streaming efforts to become the CEO of the short form video app TikTok, Disney announced today. He will also become the COO of TikTok’s owner, ByteDance.
“Kevin has had an extraordinary impact on our company over the years, most recently as head of our direct-to-consumer business,” said Disney CEO Bob Chapek in a statement. “He has done a masterful job of overseeing and growing our portfolio of streaming services, while bringing together the creative and technological assets required to launch the hugely successful Disney+ globally.”
Mayer’s role at Disney will be taken over by Rebecca Campbell, who has been named chairman of Disney’s direct-to-consumer efforts. She is a 23-year employee of Disney.