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Gaspard de Chavagnac, Marina Williams, Marc-Antoine d’Halluin Set Up Asacha – Variety



Asacha Media Group, a multinational partnership of content material creators and producers, launched Thursday, with backing from funds managed by Oaktree Capital Administration.

With headquarters in Paris, Asacha brings collectively a number of skilled executives with robust track-records of their respective markets, who can be investing within the group alongside core management, whereas retaining a big minority stake of their enterprise.

The corporate will primarily deal with growing, packaging and producing non-English language scripted sequence and movies, however it would additionally produce actuality sequence, youngsters’ leisure, factual programming and documentaries.

Asacha will function throughout Europe, Center East and Africa, with a core deal with France, Italy, Germany, Spain and Central and Jap Europe. The corporate may also do enterprise in additional territories such because the U.Okay., the Nordics, the Center East and Turkey.

Asacha is led by founding companions and Co-CEOs Gaspard de Chavagnac and Marina Williams, who’ve held quite a few high-ranking exec positions at main European media firms, together with Zodiak Media Group and Endemol Shine Group. The third founding companion is Marc-Antoine d’Halluin, CEO of MBC Group within the Center East and previously CEO of Zodiak Media Group, who takes a non-executive function as vice chairman of the corporate’s supervisory board.

Asacha has initially partnered with Italian manufacturing homes, Picomedia and Stand By Me, in addition to the French producer, Mintee Studio, buying a majority stake within the three firms, which have mixed annual revenues of roughly €50 million ($54.four million).

Picomedia, based and led by Italian former CEO of FremantleMedia Italy, Roberto Sessa, is thought for producing high-end scripted sequence for main broadcasters, in addition to theatrical function movies. Along with his persevering with management of Picomedia, Sessa will now be a part of Asacha’s supervisory board.

Stand By Me, based by Italian screenwriter, director and tv producer, Simona Ercolani, is behind a big slate of factual titles, actuality sequence, youngsters programming and documentaries. Ercolani will now function group chief inventive officer, leisure, factual and children, for Asacha, whereas persevering with to steer Stand By Me as CEO and artistic director. Italian media veterans and Stand By Me stakeholders, Francesco Nespega and Giuliano Tranquilli, may also turn out to be shareholders of Asacha, together with Simona Ercolani.

Mintee Studio is a premium scripted producer based and led by Gaspard de Chavagnac, alongside extremely skilled French movie and drama producers, Jacques Salles and Floriane Cortes.

All founding companions and purchased manufacturing firms’ founders are additionally investing in Asacha subsequent to Oaktree. With fairness assist from Oaktree, Asacha is in negotiations to accumulate further manufacturing firms in main markets throughout the EMEA area. Additional particulars can be introduced sooner or later.

Asacha may also pursue formidable development via joint ventures and start-ups throughout its key markets, in addition to organically constructing its IP creation, packaging and manufacturing enterprise.

De Chavagnac commented: “Asacha Media Group’s purpose is to turn out to be a global chief in content material creation and manufacturing with the monetary assist and enterprise improvement experience of Oaktree. We’re launching with three first-rate firms which have confirmed monitor data and distinctive expertise, and we now have the assets to shortly increase our worldwide footprint.”

Williams commented: “Asacha Media Group is constructing a robust crossborder partnership of closely-aligned expertise, who will every share a stake within the general enterprise. This mannequin offers us with the experience and geographical attain wanted to ship world class content material to a variety of worldwide platforms with wide-ranging budgets.”

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