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Get ready for Instagram effects that move to music

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Instagram is continuing to build out its augmented reality effects, and today, it’s announcing that creators can build effects that react to music through Spark AR, the company’s AR-creation tool. Creators can either import their own music, so long as they own the rights to it, or have the effect sync with any song they pick from Instagram’s music library, which contains big hits and popular music for which Instagram pays the licensing fees. To coincide with the launch, singer Ellie Goulding launched her own effect for a new song.

The company’s also allowing for “media library” effects that allow people to apply effects to photos or videos from their phone’s library. Typically, people have had to apply their AR effect in the moment as they film, rather than retroactively. This has already been available for Instagram’s own effects, but not as an option to third-party creators.

Matt Roberts, Spark AR product manager, says the company wants to give creators as much opportunity as possible to be creative with their effects and then let them find an audience, which is why it keeps innovating on new tools and formats for effects. Since April, the company has launched AR stickers; a new way to show off effects in creators’ profiles; an updated effects gallery for people to search through; and “gallery picker” effects that allow viewers to take videos and photos from their library and include them in their content.

That recent gallery picker effect works like a green screen in which the library content populates behind the person filming. A similar effect is widely used on TikTok for memes, and it’s easy to imagine Instagram wants that possibility, too. When asked about Instagram’s potential meme ambitions, Roberts instead focuses on how people might make content in Instagram but then share it on other platforms. He tells The Verge he’s seen other Instagram features, like quizzes, show up on TikTok.

“There’s a lot of movement between those platforms for consumers; they’re pretty savvy about how they use their media,” he says.

For now, AR effects makers are mostly on their own as far as monetization. Unlike Snapchat, which runs its own partners program that pays its top AR effects makers, Instagram lets creators develop their own business and find ways to make money. (Roberts notes that Facebook will foot big-name brands’ cost of creating effects.) When Spark AR first started rolling out, creators said they hoped their work on the platform would wrangle them gigs for brands. They could get paid to create their effects, they said. Roberts says that is “absolutely happening.”

However, he adds, “I think we have a long way to go before it becomes something that is at the scale of anything close to video, or photography, or one of the more established media, where there’s a very robust network of agencies and freelancers and channels to distribute it.”

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iOS 14 First public beta is here: First chance to try it

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Would you like to download iOS 14 First public beta on your ios devices? Yes, this is the first ios beta update which is recently rolled out with new features, the final version is yet to come.

So finally the ios 14 public beta is available to download now, The iPhone users can download the beta update now. The ios 14 beta update launched with tvOS 14, iPadOS 14, and macOS 11 Big Sur public betas.  Apple launched the ios 14 with lost of new features, the update was formally announced at WWDC 2020.

The members of its developer beta program would be able to try out on their devices. Most of those public betas – iOS 14, iPadOS 14, macOS 11 Big Sur, and tvOS 14 – are available today, though at the time of writing, the watchOS 7 public beta is ‘coming soon,’ according to Apple’s beta site. It’s unclear when it will be available.

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Sony invests $250 million in Fortnite maker Epic Games

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Sony has invested $250 Million in Epic Games to get a minority interest. Epic Games is the creator of Fortnite, the world’s largest battle royale title acquiring more than 350 Million accounts.

On Friday Sony revealed this strategic investment and the motive behind this investment is to broaden the collaboration of both giants to generate a unique experience for both users and creators.

Kenichiro Yoshida, CEO Sony said in a statement, “Epic`s powerful technology in areas such as graphics places them at the forefront of game engine development with Unreal Engine and other innovations. There`s no better example of this than the revolutionary entertainment experience”.

Both companies are working together as E[ic Games has launched its Unreal Engine 5 graphics on a PlayStation 5. Also, Sony is going to launch its next-gen gaming console somewhere at the end of this year and this move will strengthen both company’s collaboration.

With this investment, Sony got the 1.4% share in Epic’s games, and before Sony’s investment Epic Games had raised a total of $1.58 billion in three previous funding rounds, including investment from Chinese tech major Tencent back in 2012 as per Venturebeat.

Epic Games also declared that Fortnite will be available on other platforms along with Play Station devices.

Fortnite provides music concerts, movies, and many other events within the game that attracts everyone’s attention and its recent virtual Travis Scott concert stole the attention of over 27 Million people. With this investment, Sony’s plan is to create a dedicated team that can utilize Fortnite to create immersive media.

Epic has planned to raise $750 million from different investors at a valuation of about $17 billion and this deal is separate from the plan of Fortnite makers.

Let’s wait and watch will Epic Games will provide any extra advantage to Sony as Epic’s upcoming Unreal Engine 5 will be compatible with both PS5 and Xbox Series X.

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PS5 Release, Price, Games: Frequently Asked Questions

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PS5 is all about to launch by end of 2020, This would be one of the best and competitive gaming console announcement of this year. The gamers are quite excited about the upcoming Playstation 5 release and can’t wait to know about the features, price, design and the no. of games to play on PS5.

The internet is full of users queries regarding PS5, So here we come out with the PS5 Faqs and their solutions. Like When PS5 will be available, how much it will be costlier, How it will bet better than PS4 and Xbox One? Why they should buy PS5? and many other PS5 details.

  • What is it? The Sony PS5 is the next-gen PlayStation console.
  • When will it release? “Holiday 2020”, so between October and December 2020.
  • What can I play on it? Loads of games! They include a new Spider-Man entry, a Horizon Zero Dawn sequel, a Demon’s Souls remake, Resident Evil 8 and much more to come.
  • Will PS5 have VR? Oh yes. The next-gen console will be compatible with current PSVR hardware, and there are also rumors of PSVR 2.
  • What will the PS5 cost? TBC. The PS4 and PS4 Pro were both $399 / £349 at launch, but we expect the PS5 will cost somewhat more. Leaks have suggested around the $499 mark.
  • Can I play PS4 games on the PS5? The PS5 will definitely be backwards compatible with “almost all” PS4 games – earlier generations are still to be confirmed. It will launch with support for the majority of the top 100 PS4 games, according to Sony’s Mark Cerny.
  • Will coronavirus delay the PS5 release? Sony has confirmed the PS5 release date is not currently delayed by coronavirus, and reiterated the fact that the PS5 is still on course for a “Holiday 2020” release in its end of year financial report.

PS5 Reason to buy or not to buy

                                                                   Read full article here

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