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Google is rebranding Hangouts Chat as just Google Chat

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Google has formally eliminated the Hangouts model from its enterprise G Suite providing with the rebranding of Hangouts Chat as Google Chat, the corporate confirmed to The Verge on Thursday. The rebranding follows an analogous title change, confirmed yesterday, from the companion videoconferencing app Hangouts Meet to Google Meet. This newest modification was first hinted at by an updated G Suite support document itemizing the Google Chat title alongside Google Meet.

As for the Hangouts model, it’s going to proceed to reside on because the title of the patron chat app that Google spun out of its shutdown social community Google+ again in 2013 as a religious successor to Gchat. “There can be no adjustments to the patron (basic) model of Hangouts,” a Google spokesperson tells The Verge.

It’s been a protracted and winding highway for Hangouts over the past practically seven years or so. The product by no means achieved the identical degree of cultural cachet as Gchat. Google’s typically messy and misguided messaging technique additionally meant Hangouts was all the time competing with practically a half-dozen different chat and video messaging apps Google insisted on pushing out over time.

For now, Hangouts for G Suite — that is the office model of simply the chat app — will live on after Google postponed its discontinuation again in August of final yr. As a substitute is now Google Chat, as soon as Hangouts Chat, which is extra of a Slack competitor for extra sturdy office productiveness and messaging than it’s a simple, one-to-one messaging app just like the Gchat of outdated. And for everybody else, your internet Gmail account and iOS or Android system can nonetheless entry the unique model of Hangouts for the foreseeable future.

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