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Google Play Store is banning all ‘Sugar Dating’ apps with its revised content policy

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Highlights:

  • Google Play Store will add the Safety section and Privacy labels.
  • The company is banning all ‘Sugar Dating’ apps with its revised content policy.
  • Google is following Apple’s approach to app privacy.

In the wake of Apple’s advances into consumer privacy with initiatives like App Tracking Transparency and App Store privacy labels, Google recently announced its own plans to introduce a new “safety section” on Google Play that offers more information about the data apps collect and share, and other security and privacy details.

The new policy changes in Google announces by a post on the Play on a console support site. The post mentions many policy changes, but one of the most significant changes in the ban on apps dealing with “paid sex,” that is, dating with sugar. Google says it wants to give developers plenty of time to prepare for these Play Store changes, which is why it’s now sharing more information about the data type definitions, user journey, and policy requirements of the new feature.

The company said in a blogpost;

“The new safety section will provide developers a simple way to showcase their app’s overall safety. Developers will be able to give users deeper insight into their privacy and security practices, as well as explain the data the app may collect and why — all before users install the app.”

Google is applying a blanket ban on sexual content and is updating its Inappropriate Content policy to renew the ban on sexual content. This ban will crackdown on apps like SDM, Spoil, Sugar Daddy, and Suger Daddy that are still available on the Google Play Store.

The updated Play Store listings will also outline whether apps employ security practices like data encryption, if Google’s families policy is followed, if the data sharing details have been verified by an independent third party, and if the app allows users to request data detection. Google will redefine its Device and Network Abuse policy that will prohibit apps or SDKs with interpreted languages such as Javascript from violating Google Play store policies.

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