Google has introduced a collection of recent insurance policies to make Android’s in-app subscriptions extra clear to customers. Beginning on June 16th, apps must be clear in regards to the phrases of their paid subscriptions, and free trials and might want to present a clear means for customers to cancel them. Along with the foundations for app builders, the Google Play Retailer can be offering extra data to customers immediately, notifying them when free trials finish or when long-term paid subscriptions are about to resume.
In addition to its up to date insurance policies on subscriptions, Google can be reminding builders that its new approval course of for apps that need background location entry will begin going into impact in August. New guidelines are additionally coming to chop down on misleading content material and misleading apps.
The goal of the brand new subscription insurance policies is to chop down on deceptive subscriptions and so-called “fleeceware,” the place apps are unclear in regards to the phrases of their subscriptions and supply free trials within the hopes of tricking customers out of their cash. Apps that trick customers into signing up for expensive ongoing subscriptions are usually not solely making it onto the Play Retailer, however in some circumstances, they’ve even entered the highest charts, Android Police reports.
Lots of the new insurance policies concentrate on transparency. For instance, Google says that builders might want to make it clear if a subscription is required to entry all of their app’s performance with a purpose to cease individuals from considering they’ve to enroll simply to entry primary options. They’ll additionally want to supply extra details about the phrases and situations of any free trials.
On Google’s facet, it’s additionally introducing new options to offer extra data to customers about app subscriptions immediately. Most notably, customers will now be emailed earlier than a free trial or introductory pricing is about to finish or when a longer-term three-, six-, or 12-month subscription is because of robotically renew. Google may also remind people who uninstalling an app gained’t robotically cancel its subscription.
The measures are Google’s newest try to crack down on misleading apps in its Play Retailer after it banned lots of of Android apps for displaying obnoxious adverts earlier this yr.