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HBO Max Sets Official Launch Date – Variety



WarnerMedia has set the beginning date for HBO Max: It’s set to barrel into the streaming wars on Might 27.

The subscription-streaming bundle, with some 10,000 hours of content material out of the gate, will debut Might 27 within the U.S., priced at $14.95 month-to-month (the identical as HBO Now). That’s in accordance with advertisements that WarnerMedia started operating on-line Tuesday morning.

HBO Max — with the tagline “The place HBO meets a lot extra” — will embody all of the programming from HBO; a slate of latest authentic collection; third-party licensed content material like “Buddies,” “The Huge Bang Concept,” “South Park” and all Studio Ghibli movies; and films from Warner Bros., New Line and DC like “Joker,” “Suicide Squad” and “The Wizard of Oz.” As well as, HBO Max might be stocked with content material from different WarnerMedia manufacturers together with CNN, TNT, TBS, truTV, Turner Traditional Films, Cartoon Community, Grownup Swim, Crunchyroll, Rooster Enamel and Looney Tunes.

HBO Now subscribers who’re billed instantly by HBO will get entry to HBO Max at launch for no further value. As well as, HBO subscribers through certainly one of AT&T’s TV companies in addition to Constitution Communications might be mechanically upgraded to HBO Max.

WarnerMedia’s principle with HBO Max is that — constructed as a superset of what’s on HBO — it may add hundreds of thousands of incremental new clients to the present HBO/HBO Now subscriber base by luring them in with an even bigger bucket of content material.

As a lead-in to HBO Max’s debut, WarnerMedia earlier this month unleashed about 500 hours of free HBO content material (obtainable within the U.S.), obtainable by April 30. HBO’s free-streaming buffet includes each episode of 10 authentic collection together with “The Sopranos,” “Veep,” “Silicon Valley,” “Barry,” and “Huge Little Lies.”

The HBO Max launch comes as WarnerMedia brings on board a brand new CEO to steer the streaming cost: Jason Kilar, the founding CEO of Hulu, will begin as chief exec of the AT&T-owned media conglomerate on Might 1. He takes over the position from John Stankey, a longtime exec on the telco who in September was named AT&T president and COO.

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