HBO Max, WarnerMedia’s new streaming service combining HBO with Warner Bros. motion pictures and Turner TV exhibits, will launch on Might 27th, the corporate introduced at this time.
HBO Max’s massive promoting level is having the ability to mix all of HBO’s choices on prime of a slate of unique titles which are unique to the app, traditional Warner Bros. motion pictures, and extra. HBO Max may even be the unique house of Pals, which hasn’t been streaming wherever in america because it left Netflix on January 1st. (Though among the service’s exclusives, just like the Pals reunion particular, are going through delays following manufacturing points attributable to the novel coronavirus pandemic.)
The streaming service gives extra to look at than HBO Now and HBO Go, and WarnerMedia and AT&T are hoping individuals who use each companies will swap over to Max, the corporate’s new crown jewel. Present HBO subscribers on AT&T (roughly 10 million) and HBO Now direct billing subscribers will get HBO Max without cost, the corporate beforehand introduced. Clients who subscribe to AT&T’s premium video, cell, and broadband packages can be supplied bundles with HBO Max at no further value.
HBO Max is among the final main entrants within the streaming wars this yr, following Quibi and NBCUniversal’s Peacock. It’s additionally one of the costly streaming companies available on the market, coming in at $14.99 a month. That’s the identical value as what clients pay for the community by way of their cable packages in addition to the value of HBO’s present standalone streaming app, HBO Now.
AT&T is understanding offers with different cable suppliers and digital TV companies to attempt to get HBO Max into as many arms as doable. AT&T introduced a number of months in the past that HBO Max can be supplied by way of YouTube TV for patrons who use Google’s digital TV service. AT&T additionally labored out a take care of Constitution, permitting clients who presently subscribe to HBO by Constitution, together with those that pay for Constitution’s Silver and Gold video packages, to entry to Max when it launches. AT&T estimates that HBO Max may have 50 million subscribers in america by 2024.
Throughout a preview occasion for HBO Max final yr, AT&T CEO Randall Stephenson instructed traders, journalists, and analysts that HBO Max is “very totally different from anything that you just’ve seen available in the market to this point.” Whereas manufacturing is shut down all over the world, affecting each studio and community engaged on new collection, that uniqueness should come within the type of older, unique WarnerMedia titles sitting within the firm’s spectacular archive.