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Instagram adds stickers for restaurants to sell gift cards and food delivery

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Instagram is making an attempt to make it simpler for small companies to unfold the phrase about how folks can help them in the course of the COVID-19 pandemic. Right this moment, the corporate introduced that enterprise and creator accounts can now embrace stickers of their tales that direct folks to a web site the place they will order meals supply or purchase reward playing cards.

Tapping the sticker will deliver folks to a web site the place they will full their order. Companies can even embrace stickers that hyperlink out to a fundraiser constructed on Fb. These stickers will be added to companies’ profiles, too, as a everlasting button.

Meals supply and reward card stickers shall be out there within the US and Canada beginning as we speak with a worldwide rollout deliberate for the “coming weeks.” Fundraisers are “coming quickly.”

Individuals who see the tales can share the stickers to their very own tales to additional unfold the phrase. This might be a helpful characteristic for companies as a result of folks probably observe the locations they get pleasure from. Additionally given that individuals have extra time on their arms and due to this fact are probably on Instagram extra, in addition they would possibly see these stickers in tales extra ceaselessly than they in any other case would have.

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