- The Instagram Insights Tool focuses more on Instagram Reels.
- The Professional Dashboard now shows key information in one place.
- Instagram Insights will show important information to help businesses and creators.
Facebook-owned photo-sharing platform Instagram is rolling out several updates for creators and businesses, that will introduce insights for Instagram Reels. The updates aim to help creators and businesses better understand and evaluate their performance on Instagram by providing them with essential data about the reach of their content.
Instagram Insights Tool: Features
With the new updates, Instagram will help creators judge the performance of their content by using new tools that include metrics including Plays, Likes, Comments, Saves, and Shares for Reels.
Instagram is also introducing metrics such as Accounts Reached, Peak Concurrent Viewers, Comments, and Shares for Instagram Live. The social media platform will also provide detailed information about Reach in Account Insights.
Professional Dashboard is available for all business and creator accounts. The new tool will help creators and businesses get better insight into which types of accounts they are reaching and which content formats are the most effective at driving Reach.
Instagram also announced that it will support Insights on desktop sometime in the future, maybe at the end of the year.
Instagram Insights Tool: Explore page changed
The Instagram explore page has been updated to focus more on the Instagram Reels. It has been pushed to the bottom of the page, and a dedicated reels tab has been added in its place.
The platform’s main goal was to make it easier for people to find what they were searching for and what they liked
How do Instagram Reels work?
If you have a Public Account, you can upload your reel to a special section of Explore, where it will be visible to the rest of the Instagram world. You may also post your reel to your Feed to share it with your fans. Reels matches the Instagram privacy settings if you have a Private Account.
You should post your reel to Feed so that only your followers can see it. People won’t be able to use the original audio from your reels, and they won’t be able to share them with people who don’t follow you.
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