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Instagram will share revenue with creators for the first time through ads in IGTV

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For the first time in its history, Instagram will start sharing revenue with creators through ads in IGTV and badges that viewers can purchase on Instagram Live. The company has hinted that ads would come to IGTV for more than a year, often saying the long-form video offering would be the most likely place it’d first pay creators.

Next week, ads will begin showing up in IGTV for only around 200 approved, English-speaking creator partners, including Adam Waheed and Lele Pons, from a handful of major advertiser partners like Ikea, Puma, and Sephora. Instagram will share an “industry standard” 55 percent cut with creators, Justin Osofsky, Instagram’s COO, tells The Verge. (This is also how much it shares with Facebook Watch creators.) The goal is to eventually expand this group and bring it to more creators around the world.

To begin, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long. The ads won’t allow people to swipe up; instead, they’ll require users to tap through for content, Osofsky says. The team will also test various experiences within IGTV ads throughout the year, like being able to skip ads. Osofsky says to ensure that ads are only shown with brand-friendly content, creators will have to adhere to an Instagram monetization policy, which differs from the usual content policies on the platform. Osofsky says, for example, people can swear in videos on the platform, but they won’t be allowed to if they want to monetize. This is just one way Osofsky says it’ll help guarantee that brands’ ads never show up in front of inappropriate content.

Getting moderation right is essential to ads on IGTV’s success because their introduction sets Instagram to compete directly with YouTube, especially if creators start prioritizing their vertical video shoots over landscape and brands spend their money on Instagram ads rather than YouTube. For that to happen, IGTV would have to guarantee high view counts and that people watch and interact with ads. Plus, the advertisers need to know there’s no way their content could show up somewhere unsafe for their image, which YouTube has routinely struggled to do. In 2019, for instance, advertisers pulled money because a report detailed how pedophiles find videos of young children and use the comment section to talk about kids’ bodies or timestamp certain parts of the video that sexualizes them. In that case, the content wasn’t the problem, but rather the commenters, which is difficult to police.

Image: Instagram

Osofsky says Instagram is human-reviewing every IGTV video before it’s accepted for monetization during this first phase. Eventually, the hope is to deploy a combination of human and software review. He says Instagram will rely on Facebook’s moderation work in terms of both the “technology and the people that do the reviews.”

As for the other ways in which creators can monetize, they can sell badges through Instagram Live, which will start testing next month with a small group of creators and businesses. After that, it’ll expand across the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico. Viewers can choose between three different badges, Osofsky says, one for $0.99, another for $1.99, and one more for $4.99. They’ll all look different, and, once bought, they’ll show up in front of a purchaser’s name when they comment, which is prioritized and rises to the top. Creators will also be able to see everyone who bought one. During this initial test, Osofsky says Instagram won’t take a cut of revenue, but “as we scale this product, introduce a rev share.”

Today, the company’s also announcing that, over the coming months, it’ll expand Live Shopping, which allows people to tag their live videos with brands, to more creators who want to sell merch. It’s also expanding access to its Brand Collabs Manager to all US creators in the coming months, which means more creators will be able to share insights and engagement with brands and find potential brand partners that align with their audience.

Overall, Instagram is trying to take a bigger stake in how creators make money on its platform. It previously left influencers to figure out monetization on their own, sometimes leading to strange merch and other questionable ways creators tried to make money. But now, Instagram not only wants to play a bigger role in that world, but it wants to cash in on it, too. This might be good for more creators because finding brands and working with them in a more official capacity might be easier and Instagram-sanctioned. At the same time, Instagram will have to take more responsibility for content that shows up and is controversial. It can’t play innocent when it’s in charge of placing ads and answering to advertisers.

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iOS 14 First public beta is here: First chance to try it

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Would you like to download iOS 14 First public beta on your ios devices? Yes, this is the first ios beta update which is recently rolled out with new features, the final version is yet to come.

So finally the ios 14 public beta is available to download now, The iPhone users can download the beta update now. The ios 14 beta update launched with tvOS 14, iPadOS 14, and macOS 11 Big Sur public betas.  Apple launched the ios 14 with lost of new features, the update was formally announced at WWDC 2020.

The members of its developer beta program would be able to try out on their devices. Most of those public betas – iOS 14, iPadOS 14, macOS 11 Big Sur, and tvOS 14 – are available today, though at the time of writing, the watchOS 7 public beta is ‘coming soon,’ according to Apple’s beta site. It’s unclear when it will be available.

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Sony invests $250 million in Fortnite maker Epic Games

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Sony has invested $250 Million in Epic Games to get a minority interest. Epic Games is the creator of Fortnite, the world’s largest battle royale title acquiring more than 350 Million accounts.

On Friday Sony revealed this strategic investment and the motive behind this investment is to broaden the collaboration of both giants to generate a unique experience for both users and creators.

Kenichiro Yoshida, CEO Sony said in a statement, “Epic`s powerful technology in areas such as graphics places them at the forefront of game engine development with Unreal Engine and other innovations. There`s no better example of this than the revolutionary entertainment experience”.

Both companies are working together as E[ic Games has launched its Unreal Engine 5 graphics on a PlayStation 5. Also, Sony is going to launch its next-gen gaming console somewhere at the end of this year and this move will strengthen both company’s collaboration.

With this investment, Sony got the 1.4% share in Epic’s games, and before Sony’s investment Epic Games had raised a total of $1.58 billion in three previous funding rounds, including investment from Chinese tech major Tencent back in 2012 as per Venturebeat.

Epic Games also declared that Fortnite will be available on other platforms along with Play Station devices.

Fortnite provides music concerts, movies, and many other events within the game that attracts everyone’s attention and its recent virtual Travis Scott concert stole the attention of over 27 Million people. With this investment, Sony’s plan is to create a dedicated team that can utilize Fortnite to create immersive media.

Epic has planned to raise $750 million from different investors at a valuation of about $17 billion and this deal is separate from the plan of Fortnite makers.

Let’s wait and watch will Epic Games will provide any extra advantage to Sony as Epic’s upcoming Unreal Engine 5 will be compatible with both PS5 and Xbox Series X.

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PS5 Release, Price, Games: Frequently Asked Questions

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PS5 is all about to launch by end of 2020, This would be one of the best and competitive gaming console announcement of this year. The gamers are quite excited about the upcoming Playstation 5 release and can’t wait to know about the features, price, design and the no. of games to play on PS5.

The internet is full of users queries regarding PS5, So here we come out with the PS5 Faqs and their solutions. Like When PS5 will be available, how much it will be costlier, How it will bet better than PS4 and Xbox One? Why they should buy PS5? and many other PS5 details.

  • What is it? The Sony PS5 is the next-gen PlayStation console.
  • When will it release? “Holiday 2020”, so between October and December 2020.
  • What can I play on it? Loads of games! They include a new Spider-Man entry, a Horizon Zero Dawn sequel, a Demon’s Souls remake, Resident Evil 8 and much more to come.
  • Will PS5 have VR? Oh yes. The next-gen console will be compatible with current PSVR hardware, and there are also rumors of PSVR 2.
  • What will the PS5 cost? TBC. The PS4 and PS4 Pro were both $399 / £349 at launch, but we expect the PS5 will cost somewhat more. Leaks have suggested around the $499 mark.
  • Can I play PS4 games on the PS5? The PS5 will definitely be backwards compatible with “almost all” PS4 games – earlier generations are still to be confirmed. It will launch with support for the majority of the top 100 PS4 games, according to Sony’s Mark Cerny.
  • Will coronavirus delay the PS5 release? Sony has confirmed the PS5 release date is not currently delayed by coronavirus, and reiterated the fact that the PS5 is still on course for a “Holiday 2020” release in its end of year financial report.

PS5 Reason to buy or not to buy

                                                                   Read full article here

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