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Italian Screenings Market Goes Digital in Tie With Festival Scope Pro – Variety



With Cannes and Venice each up within the air because of the coronavirus pandemic, Italy’s movie promotion org. Filmitalia has teamed up with competition streaming platform Pageant Scope Professional to launch its annual Italian Screenings market on-line in July.

Filmitalia, a unit of Italian nationwide movie entity Luce-Cinecittà, “is the primary of Europe’s roughly 30 movie promotion businesses to make a transfer into the digital market area,” says its chief Carla Cattani.

She is organizing this 12 months’s digital screenings — which is able to run July 21-24 in an expanded format — in tandem with the nation’s movie exporters’ union UNEFA.

The Italian Screenings’ July 21-24 slot is strategic, located within the calendar a month after the Cannes digital market — the place Italian films will most likely have “low visibility,” Cattani notes — and earlier than Venice, which can or could not happen in early September.

“Now we have to kickstart the market cycle once more and begin promoting recent (Italian) fare that consumers didn’t see in Berlin,” says Cattani.

The collection of roughly 40 new Italian characteristic movies, most of them world premieres, is about twice the customary Italian Screenings choices.

“It’s virtually like a mini-festival, however restricted to worldwide distributors,” says Pageant Scope chief Alessandro Raja for whom the collaboration with Filmitalia on Italian Screenings marks the primary occasion of this kind.

Pageant Scope Professional is a distinguished B2B platform for movie professionals that launched in 2012 with a collection of Venice titles and has since cast ties with dozens of different prime worldwide fests. They not too long ago hosted Denmark’s CPH:DOX fest on their platform in its entirety and are at the moment seeing a growth in requests from different occasions and markets.

“Consumers know them,” stated Cattani, who added that “when you’re placing some 40 world premieres in the marketplace, it actually needs to be a trusted accomplice.”

Pageant Scope Professional tracks and immediately offers data on who’s watching a given movie “and whether or not they watched it in its entirety,” factors out Raja. This implies sellers can “attain out to the proper consumers,” notes Cattani.

Although Cattani declined to offer specifics on titles, potential pics within the combine embody the newest from identified Italian auteurs equivalent to Susanna Nicchiarelli (“Nico, 1988”) whose English-language biopic of Karl Marx’s daughter Eleanor “Miss Marx” is prepared; Daniele Luchetti (“Our Life”) who has accomplished marriage drama “Ties”; in addition to extra industrial fare like “Superheroes,” the newest from Paolo Genovese whose dramedy “Good Strangers” (pictured) is Italy’s prime latest movie export.

Cattani stated some 200 consumers shall be invited, up from roughly 150 final 12 months, with execs from streaming platforms and broadcasters added to the listing.

At current, the collaboration between Filmitalia and Pageant Scope Professional is proscribed to the market screenings, not the following enterprise conferences, for which every firm can use platforms of their selection.

All Italian gross sales brokers are anticipated to take part, in addition to most non-Italian firms that deal with Italian product equivalent to The Match Manufacturing facility, Celluloid Goals and mk2 Movies.

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