Actors like Richa Chadha, Kalki Koechlin, Amyra Dastur, Pulkit Samrat and Adil Hussain are spreading the message of peace and gender parity through the ongoing lockdown.
In a video put collectively by Ladies in Movies and Tv India, the marketing campaign, supported by these celebrities, takes inventory of the problems borne out of weak psychological well being attributable to the lockdown.
As movies of celebrities washing dishes, cooking have gone viral in the previous couple of months, right here the artistes talk about how they’ve divided the chores of the home between themselves and their companion. As an example, in her video, Kalki could be seen speaking about how she made breakfast whereas her companion took their canine for a stroll. Adil, talking in his native language Assamese, discusses how he enjoys cooking.
“The agenda of the video was to spotlight the emotional stress persons are going by means of and the way that always results in a number of issues together with home violence. It is a downside the world over and a marketing campaign like this successfully speaks to a large viewers,” stated Richa.
“Ladies might presumably be trapped and locked down at house unable to muster the braveness to report crimes in opposition to them. The aged could possibly be feeling notably hopeless in such scenario. We urge anybody going by means of trauma to take to counselling on the helpline numbers obtainable,” she added.
Richa feels that since India is a various society, if a message has to achieve everybody, it needs to be performed in a number of languages.
“Involving artistes of various states was consciously performed to create a bigger affect and attain everybody throughout totally different cultural and socio-economic strata. Folks ought to be capable to perceive the language to soak up the message,” she stated.
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