LG’s upcoming smartphone shall be referred to as the LG Velvet, breaking with its custom of alphanumeric names for its gadgets, “in favor of acquainted and expressive names that can assist the buyer seize the essence of the system greatest fitted to his or her persona,” the company announced. LG teased the brand new system and its new design language just a few days in the past.
The design of the LG Velvet will be different from LG’s different smartphones, together with a “raindrop” digicam design with smaller lenses and an LED flash under the bigger fundamental digicam, a departure from the present development amongst smartphones to have massive digicam bumps. LG can also be touting a “3D arc design” with curved glass on the back and front of the system, in addition to the brand new cellphone’s “tactile class.”
The corporate says the identify “velvet” is supposed to “evoke photographs of lustrous smoothness and premium softness,” which it says are traits of the brand new system.
“Our new branding displays present tendencies of addressing the distinctive preferences and feelings of the person with a higher emphasis on design,” Chang Ma, LG senior vice chairman of product technique stated in an announcement. “It’s a extra intuitive strategy that we’re assured will resonate with right this moment’s customers and assist us to ascertain a clearer model identification.”
LG didn’t present different particulars concerning the Velvet, comparable to a launch date or worth, however Korean information portal Naver reported earlier this month that the corporate’s new cellphone would launch Might 15th. The brand new design is supposed to recreate the success of its Chocolate pre-smartphone collection, in line with Naver. The LG Velvet will reportedly use Qualcomm’s mid-range Snapdragon 765 with built-in 5G and have an inexpensive worth level.