Streaming is one in all ViacomCBS’s fastest-growing divisions, and to fulfill that demand, the corporate is accelerating important modifications to CBS All Entry.
Main modifications are coming to the corporate’s core paid streaming service, ViacomCBS CEO Bob Bakish mentioned in the course of the firm’s earnings name this morning. These modifications will tie straight into the present CBS All Entry platform; the corporate isn’t constructing a brand new model from scratch, however it should improve the quantity of content material obtainable and make main expertise modifications.
“We’re accelerating our plans for an expanded subscription service, constructing off CBS All Entry, with main modifications coming this summer season, as we observe in the direction of the rebrand and relaunch of a remodeled product,” Bakish mentioned.
The expanded CBS All Entry, known as “Home of Manufacturers” by the corporate earlier this yr, will add 30,000 episodes of reveals from Viacom’s greatest networks, together with Nickelodeon, MTV, BET, Comedy Central, and the Smithsonian Channel. The growth may even see 1,000 motion pictures from Paramount’s library, together with franchises like Mission Unattainable. Bakish reiterated that one in all CBS All Entry’ greatest strengths is its library, one of many largest amongst all media conglomerates with streaming providers, and the revamped All Entry will work to focus on that providing.
It’s not simply library content material, although. Bakish confirmed that CBS All Entry’ new technique will see an emphasis on new originals being developed to compete with incoming streaming opponents, like HBO Max and Peacock. ViacomCBS will depend on its library of mental property to develop these reveals, very similar to it already has with Star Trek: Discovery, Star Trek: Picard, and The Good Battle.
“We’re full velocity forward on streaming,” Bakish mentioned.
To be able to compete with opponents like Peacock, CBS All Entry’ new plan may even lean closely on leveraging much more from its information and sports activities choices. Nationwide and native information from over 200 CBS associates will likely be obtainable by CBS All Entry, Bakish mentioned. Video games from leagues just like the NCAA, NFL, and PGA that CBS has the rights to may even be obtainable to subscribers. CBS doesn’t have the unique rights to each NFL sport, however people who air on CBS will proceed to be obtainable on All Entry. CBS All Entry may even carry the unique streaming rights to sure sports activities leagues like girls’s soccer, Bakish confirmed.
On prime of ViacomCBS’s plan to speed up the expansion of its CBS All Entry platform in the USA — a call that comes after subscribers to All Entry and Showtime’s OTT service surpassed 13.5 million, up 50 % yr over yr — Bakish and the workforce have plans for additional worldwide improvement. ViacomCBS will “launch a broad pay streaming product over the following 12 months internationally,” Bakish mentioned, however he didn’t present different particulars.
An enormous a part of the acceleration plan comes in the course of the coronavirus pandemic when extra individuals are spending time at house and on the lookout for leisure to stream. ViacomCBS streaming platforms noticed main progress the time individuals spent streaming, “with accelerated subscriber progress and consumption, reinforcing client demand for its content material,” the corporate reported. Folks need to stream, and ViacomCBS desires CBS All Entry to be a “foundational” streaming platform for shoppers, in keeping with Bakish.
“Audiences need leisure on demand and information, sports activities and stay occasions,” Bakish mentioned. “We’ll be the service that provides them what they need, how they need it, multi function place, and at an excellent worth. This will likely be a compelling foundational service for some, and differentiated complement for others.”