ESPN and Netflix wish to Spotify for ancillary content material to enhance their latest docuseries about former Chicago Bulls participant Michael Jordan. The Final Dance tells the story of Jordan’s profession over the course of 10 episodes launched weekly, and now, Spotify is creating music and podcast playlists that viewers can try after watching the present. The music playlist was partially curated by the collection’ music supervisor Rudy Chung, whereas Spotify’s inside podcast curation crew is seemingly placing the weekly podcast playlist collectively.
The partnership builds on each model’s respective strengths. ESPN is partnering with Netflix to convey the present to viewers outdoors the US, and the 2 firms wish to outsource additional content material curation to Spotify, one other firm with huge international attain.
Chung, the present’s music supervisor, additionally mentioned in an interview with Vice that The Final Dance couldn’t license each tune they wished due to price range constraints. Spotify already has these offers labored out, so he and his crew can construct their whole dream playlist with out having to take cash from the present. Plus, Spotify will get to advertise its personal community podcasts, like Invoice Simmons’ present, which is an additional perk for the corporate.
Spotify simply launched its podcast playlists final month. Exhibiting that it can’t solely curate content material round arbitrary themes, but in addition particular exhibits, may make the platform much more interesting to potential listeners. Apple already has curated lists round themes, like Girls’s Historical past Month, for instance, so it’s attention-grabbing that Netflix and ESPN regarded to Spotify for this partnership. If Spotify can develop into the place for themed playlists tied to particular exhibits and types, it may find yourself dominating an enormous portion of the podcast market.