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Netflix says Tiger King is as popular as Stranger Things

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Tiger King was already one in all Netflix’s most viral reveals, however now, the streamer has confirmed it’s additionally one of many greatest: it tied Stranger Issues’ third season as probably the most watched reveals on Netflix.

Netflix’s letter to shareholders notes that Tiger King was watched by greater than 64 million households in its first 4 weeks. That’s the identical quantity as Stranger Issues’ third season, which Netflix mentioned was essentially the most watched season of your entire present back in October 2019. These numbers make it an enormous success for Netflix, nevertheless it’s not essentially the most watched present.

The Witcher was watched by 76 million households, making it the most-watched first season of tv ever for Netflix. Nonetheless, it’s a formidable feat for a present that isn’t based mostly on pre-existing IP like The Witcher, and obtained much less advertising comparatively to The Witcher and Stranger Issues obtained. Most apparently, the fourth season of Netflix’s La Casa de Papel (or Cash Heist) is projected to see 65 million streams within the first 4 weeks of its launch, in keeping with Netflix’s letter to shareholders. These numbers showcase simply how necessary content material from Netflix’s worldwide markets are to the streamer’s general development.

Nielsen and different scores companies have already reported large numbers for Tiger King, together with a latest report from Nielsen that discovered Tiger King’s first seven episodes racked up greater than 5.3 billion minutes streamed between March 23rd and March 29th. Nonetheless, Nielsen’s numbers are restricted in scope, as they solely depend viewers in the US. Netflix has routinely contested Nielsen’s numbers, nevertheless it has solely began providing its personal viewership metrics during the last couple of years. Netflix counts a view as any account that’s watched greater than two minutes of a title.

Tiger King’s numbers are spectacular however not overly shocking. Tiger King grew to become an on the spot meme, with tributes and jokes concerning the present popping up on Twitter, Instagram, and TikTok. The truth that it was additionally accessible to greater than 167 million subscribers on the time offers Netflix a bonus in a world the place reside TV has diminished. Tiger King wasn’t simply weird leisure; it was additionally one of many few new applications that folks may watch.

Actuality TV and docuseries like Tiger King and Love is Blind are two areas the place Netflix is continuous to see development, and it’s clearly the place the streamer is planning to continuously invest. Docuseries and actuality programming are sometimes cheaper to make than scripted applications like Stranger Issues, and clients have proven an curiosity in watching extra of them as Netflix continues to roll out new titles. Whereas Netflix won’t roll out Tiger King 2 — though the streamer did file a one-episode after present particular with Joel McHale — it’s seemingly the streamer will discover its subsequent viral hit in one in all these two genres.

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