By means of the years market of streaming companies in Korea was altering, and evolving. 2020 is perhaps a yr that can be remembered as the start of a brand new period of Korean music charts.
In latest months folks working for firms like Melon, Genie, Bugs, and Soribada have been confirming that the variety of subscribers has declined. They’ve blamed COVID-19 pandemic and world streaming companies that supplied lengthy 2-Three months free trials which made South Koreans considering loads about paying on a regular basis for one thing that they will get with none cash from the international firms.
Employes of main music streaming companies by no means revealed the true, well-hidden explanation for these declining numbers. That is apparent, they did not wish to make a free commercial for “new youngsters on the block” – FLO and VIBE, two streaming companies that raised to event and have already grown a lot that they’ve secured third and 4th spots in the marketplace.
Generally we discuss our favourite idol teams charting properly and competing on a number of charts, however with all this speak we overlook that these charts are additionally competing between themselves and FLO, and VIBE already triggered a large shift in Korean streaming service enterprise.
FLO is a streaming service created by South Korean Telecom. It was created in December 2018 with cooperation with such large companions as JYP, SM, and BigHit. At first, FLO provided three months free beta model. Since March they’re providing particular reductions for… MelOn customers – which clearly exhibits that they are making an attempt to draw the largest variety of KPOP followers with agenda just like:
“you’ll pay much less for streaming service so you’ll have more cash for bodily albums, lightsticks, and different merchandise.”
VIBE was created by Naver, the identical firm that a few years earlier than created Naver Music which triggered at the very least a number of controversies when it was bugged and failed with correct actualizations that in consequence prevented a number of idol teams from attaining all-kill. With all complaints from followers and business employees, Instiz determined to kick Naver out of iChart listing. The identical factor occurred with MNet and for a while followers have been delighted.
VIBE raised sooner than anybody would think about and Naver already suspended customers entry to Naver Music forcing them to alter to the brand new app/platform.
VIBE surpassed each Bugs and Soribada, and it could not be any extra ignored by Instiz. Only a few days in the past VIBE was added to iChart, as the latest chart that can have an effect on which artists will succeed to attain “The Golden Grail” of music charts – licensed Excellent All-Kill.
Now let’s wait and see if these transitions within the streaming companies market will “play” properly for KPOP idols or ultimately it can convey extra success to artists releasing OST songs.