Within the first scene of the primary episode of “Nikki Fre$h,” Nicole Richie — clad in a floor-length robe and bejeweled headband, along with her assistant Jared in tow — saunters into her husband Joel and brother-in-law Benji Madden’s workplace for a gathering the place she pitches the Good Charlotte members on her subsequent massive thought: making entice music for her crops. Or, extra particularly, a brand new sub-genre she dubs “mother or father entice.”
The inspiration for the scene got here from an precise pitch assembly Richie had with the Madden brothers. Her entice alter-ego — and the one taking heart stage on the short-form sequence streaming on Quibi — Nikki Fre$h is rooted in a hashtag Richie began utilizing to accompany posts about her edible backyard.
“I fell in love with it, and began hashtagging all my harvests as a result of that’s what Oprah does so I used to be like, I’ve to additionally,” Richie instructed Selection on the “Selection After-Present.”
Richie, who’s additionally an govt producer, labored with the identical producing staff behind VH1’s “Candidly Nicole.”
The present itself is partly a send-up of wellness tradition (she and her assistant attempt to promote “crystal granola” at a grocery retailer) and environmental consciousness.
Every episode concludes with a music video for a track that Richie helped write (with singer Sarah Hudson and producer Andrew Goldstein) and rap. The songs are additionally obtainable on Apple iTunes and Spotify following every episode, and can culminate in a to-be-released comedy album.
“Nikki Fre$h” is the primary time she and husband Joel Madden have collaborated professionally, with Madden accompanying her within the studio each time she needed to document.
“My first time ever within the studio, he simply plopped proper down actually informal, checked out me and was like, ‘Go,’” she recalled. “I used to be like, um, I’m going to wish some vocal warm-ups, want you to not take a look at me.”
Richie additionally recruited Invoice Nye for one episode that addresses bee colony collapse dysfunction, a subject each she and Nye are keen about.
“I need him to be on the present completely. He’s so good and candy and handsome. He’s obtained sizzling science vitality. Large science vitality,” stated Richie, who has her personal beehives and shares their honey with mates. The episode concludes with the track “Bee’s Tea.”
Richie’s ardour for gardening is one thing she is leaning into extra through the coronavirus pandemic, as she avoids grocery shops. She is not sure of when she is going to return to her gig as a decide on Amazon Prime Video’s style competitors sequence “Making the Minimize,” and her personal attire and equipment line, Home of Harlow 1960, is at the moment on maintain.
“I work in leisure, and I work in style and people issues have come to a halt. It’s scary at occasions,” she stated. “These are conversations my husband and I’ve to sit down down daily and discuss potentialities of the way to determine our lives. It’s a primary for all of us, actually.”
Proper now — and opposite to the over-the-top Nikki Fre$h — Richie stated she’s centered on holding her household on a schedule and gathering a spring harvest from her backyard (fava beans, eggplant and garlic are coming in).
When requested who her go-to entice artist is, Richie stated her “go-to all the things” is Large Freedia, with whom she hopes to collaborate sooner or later. Within the meantime, she’s hoping Nikki Fre$h’s songs will sooner or later flip into membership bangers, much like those she used to listen to in her club-frequenting days.
“I’m hoping that DJs all around the globe will begin enjoying ‘Bee’s Tea’ and other people will likely be swaying and chanting,” she stated. “So that they’ll depart dehydrated. Additionally, somewhat educated.”
Watch the complete interview with Nicole Richie on the “Selection After-Present” above.