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Orlando Puerta, Label Executive and Dance Music Champion, Dies – Variety

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Orlando Puerta, a veteran of Warner Bros. Information, the place he labored from 1997 to 2009 as director of dance advertising, and a longtime advocate of dance music, died within the early morning hours of Saturday (April 4) of an higher respiratory an infection. Though he was examined for the coronavirus, the outcomes had not been returned earlier than his passing.

The Los Angeles-based Puerta most not too long ago returned to operating his personal firm Citrusonic LLC and Citrusonic Label Group, the place he served as president. He specialised in club promotion, advertising and A&R over his 30 years within the enterprise and was recognized all through the business as a staunch Madonna devotee.

A word on Fb asserting Puerta’s loss of life reads as follows:

Expensive Buddies,

It’s with nice unhappiness that we tearfully announce the passing of our founder, chief and pricey pal Orlando Puerta.

Orlando handed peacefully in hospital Saturday morning at 3:40 AM after a brief however extreme battle with higher respiratory an infection. At the moment we’re awaiting additional particulars and the outcomes of a COVID-19 check carried out previous to his passing.

We perceive that Orlando has touched us all in numerous however comparable methods and we grieve with you. We’re saddened that as a consequence of quarantine efforts in our area we won’t be able to conduct a funeral or burial right now. We are going to maintain you knowledgeable of updates.

Orlando was a champion of Dance Music, of free thought and a lover of life, music and animals. We are going to proceed his legacy at Citrusonic by carrying ahead his initiatives for all of our beloved shoppers, dj’s, musicians, remixers and followers. Likewise, we have now established a donation hyperlink the place family and friends can profit animals in leu of flowers and playing cards. We recognize you.

Anybody who wish to focus on Citrusonic enterprise issues is inspired to achieve out to promo@citrusonic.internet. Our management is unbroken, our enterprise is robust, and we’ll keep it up in reminiscence of Orlando’s epic multi-decade profession in Music. Extra to comply with.

With love and prayer,

Citrusonic

A gofundme has been set up for donations in Puerta’s identify.

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