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Post-Pandemic, Americans Will Stream More; Go to Movies, Concerts Less – Variety



The COVID-19 pandemic may very well be a significant inflection level that adjustments shopper behaviors for years.

Over the previous month and a half, streaming to the TV viewing has greater than doubled within the U.S. — and with the present stay-at-home way of life, extra People say they anticipate to maintain watching extra TV and streaming providers after the coronavirus disaster is over, based on a brand new ballot by L.A.-based E-Ballot Market Analysis.

On the flip facet, social distancing have individuals cautious about going to film theaters, concert events, sporting Occasions and theme parks — with these actions having among the many highest net-negative shopper intent on E-Ballot’s survey, carried out April 16-20. Solely “taking a cruise” registered decrease.

The highest two actions People plan to proceed after “issues return to regular” are exercising outdoor and in at-home gyms, together with a pronounced raise in cooking, E-Ballot’s survey discovered.

Shut behind was “watching TV exhibits, films, streamed programming”: 21% of these surveyed mentioned they intend to do extra of that, whereas 14% mentioned they anticipate to do much less (for a internet shopper intent of +7%). Streaming music was additionally cited as an exercise U.S. shoppers plan to do extra, with a internet +6%.

The survey findings counsel the high-water mark for TV viewing may very well be the brand new baseline. In accordance with Nielsen, streaming video viewing on TVs within the U.S. hit 654.6 billion minutes from March 23-April 19, greater than twice the 301.four billion within the comparable four-week interval in 2019. For the week of April 13, Netflix — which added almost 16 million clients within the first quarter — captured the most important share of that viewing time (32%) adopted by YouTube (20%).

In the meantime, prior analysis has confirmed that individuals will proceed to be skittish about attending massive gatherings even after lockdowns are lifted. About 47% of these surveyed agreed that the thought of going to a significant public occasion “will scare me for a very long time,” per a examine final month by Efficiency Analysis.

That mentioned, analysis based mostly on asking individuals to forecast their very own anticipated habits isn’t all the time an important indicator of what is going to really occur: Individuals typically say one factor however find yourself doing one other. It’s much more dicey given the uncertainty surrounding when quarantines will start lifting within the U.S.

With that caveat, right here’s a have a look at how People at present anticipate their actions to vary, per the E-Ballot survey.

Way of life Adjustments Publish-Pandemic
When the disaster is over – will you be doing extra of, the identical quantity, or much less of the next in comparison with what you probably did earlier than the disaster?

Extra Much less Internet Distinction
Exercising 27% 7% 20%
Cooking for your self/household/pals 25% 8% 17%
Utilizing FaceTime, Skype, WhatsApp or different applied sciences to video name pals/household 19% 12% 7%
Watching TV exhibits, films, streamed programming 21% 14% 7%
Streaming music 12% 6% 6%
Listening to the radio/podcasts/sensible audio system 10% 9% 2%
Grocery procuring on-line 15% 15% 0%
Touring inside the U.S. 15% 20% -5%
Touring exterior of the U.S. 9% 18% -9%
Ordering supply or take out 13% 22% -9%
Consuming out/Going out to eating places 19% 28% -9%
Seeing films within the theater 12% 23% -11%
Going to music concert events/theater 10% 22% -12%
Going to sporting occasions 8% 20% -13%
Going to theme parks 8% 20% -13%
Taking a cruise 3% 22% -18%

Supply: E-Ballot Market Analysis, April 2020 survey of 1,677 U.S. shoppers 13 and older

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