Quibi, the mobile-only streaming service from Jeffrey Katzenberg, surpassed 1 million installations throughout the first week of launch. In line with analysts, the big-budget, short-form video streamer has had a comparatively tepid reception partly due to the coronavirus pandemic.
As of Sunday, April 12, the Quibi app had been downloaded and put in 1.15 million occasions, in keeping with analysis agency Apptopia. The service launched with a 90-day free trial.
Downloads have been pretty evenly break up between iOS and Android gadgets, with about 87% of the installs from the U.S. and 6% from Canada, in keeping with Apptopia information. Quibi’s app is on the market worldwide however the startup, led by Katzenberg and CEO Meg Whitman, is focusing its advertising and marketing and customer-acquisition efforts on North America.
Quibi’s debut comes at an inopportune time: The service is designed to be watched solely on cellular gadgets, in episodic chunks of lower than 10 minutes whereas persons are out and about. The COVID-19 disaster has left tens of millions caught indoors, and Quibi has annoyed some as a result of it may possibly’t be streamed to a linked TV set.
“Quibi was possible hoping for a greater launch…. the coronavirus has undoubtedly had an impression,” Adam Blacker, VP of insights and international alliances for Apptopia, wrote in a weblog submit. “It’s clear from utilizing the app that it’s finest used whereas commuting to work, which isn’t taking place for many individuals proper now.”
On launch day, Quibi generated far much less chatter on social media than Disney Plus or Apple TV Plus did after they debuted. And Quibi’s one-week whole of 1.15 million app downloads compares with 12.5 million for Disney Plus over its first seven-day interval within the U.S., Canada and the Netherlands.
To be truthful, Quibi could be very totally different from Disney Plus, which has surged to 50 million paying prospects in 5 months largely on the again of its well-known catalog of film titles, together with Star Wars, Pixar, Marvel and Disney movies. Quibi against this “made the daring transfer to launch with authentic content material solely,” Blacker famous. Whether or not the originals-only technique pans out for Quibi stays to be seen, however the firm is breaking with historic precedent as nearly each subscription-video service so far first launched with licensed programming.
In the meantime, on Monday, Quibi launched seven new reveals and “chapterized” films, with three episodes of every accessible.
These embrace Antoine Fuqua’s “#FreeRayshawn” starring Laurence Fishburne and Stephan James; “50 States of Fright” from Sam Raimi starring Rachel Brosnahan and Travis Fimmel; “The Stranger” from Veena Sud; and comedy “Agua Donkeys” from Humorous or Die. New unscripted sequence embrace: “Elba vs. Block” starring Idris Elba and stunt driver Ken Block; “Battle Like a Lady” starring the WWE Superstars; and “Let’s Roll” with Tony Greenhand.
Quibi’s launch lineup of 50 reveals included “Choose Judy”-style present “Chrissy’s Court docket” starring Chrissy Teigen; drama “Survive” starring Sophie Turner and Corey Hawkins; thriller “Most Harmful Recreation” starring Liam Hemsworth and Christoph Waltz; a reboot of “Punk’d” hosted by Probability the Rapper; and money-giveaway actuality present “Thanks a Million” from Jennifer Lopez.
Pictured above: Quibi’s “Elba vs. Block”