Into the Wild With Bear Grylls and Rajinikanth (Photograph Credit: Twitter)
Famous person Rajinikanths tv debut on the Discovery channel present “Into The Wild with Bear Grylls” has not surprisingly turned out a superhit affair. The premiere on Discovery Community — throughout 12 Discovery channels — delivered the best rated TV present within the style this 12 months, and the second-highest scores in historical past of the style, delivering a powerful 4 million impressions. The cumulative attain of the March 23 premiere throughout the community was 12.four million, which is 86 per cent larger than the earlier 4 weeks. The premiere helped the community garner 89 per cent share within the infotainment style. The slot viewership grew 5 instances as in comparison with the earlier 4 weeks. Into the Wild With Bear Grylls and Rajinikanth: 5 Moments From Discovery’s Particular Episode Jotted Down For Each Thalaiva Fan!
The simultaneous premiere of the present on the regional leisure model DTamil grew the slot by 20 instances, and helped DTamil nudge forward of main regional channels together with Colours Tamil, Jaya and Raj TV in the course of the slot. The data is as per the discovering by BARC India. The present additionally created large buzz on the social media with #ThalaivaOnDiscovery reaching out to 1.41 billion people delivering 3.32 billion impressions, as per Meltwater. Into the Wild With Bear Grylls and Rajinikanth Evaluation: Getting Nearer to the Actual Thalaiva Is Extra Thrilling Than the Journey.
In January, Ranjinikanth visited Karnataka’s Bandipur Tiger Reserve to shoot for the Discovery channel’s new programme. Final 12 months, Grylls had hosted Prime Minister Narendra Modi within the present, which was shot on the Jim Corbett Nationwide Park in Uttarakhand. Grylls has additionally hosted outstanding celebrities previously resembling then sitting American President Barack Obama, Kate Winslet, Roger Federer, and Julia Roberts.