Snapchat could be gearing up to more directly challenge TikTok. The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical swiping motion — a gesture that’s been popularized by TikTok, where it allows users to advance between videos. Snapchat says the feature is one of its experiments in exploring different, immersive visual formats for community content.
The test is centered around content that is distributed freely to Snapchat Discover, not your companions’ private Stories. But since Stories can have various parts, clients will at present tap to progress through the Story, as in the past. However, in the new analysis, an even swiping movement — either to one side or right — will leave the experience, rather than moving you between Stories, as in the past.
For any individual who invests a lot of their energy in TikTok, the vertical swipe currently feels like a progressively regular approach to travel through recordings. Also, it’s practically bewildering to come back to Snapchat or different applications where the level swipe is utilized.
This test was first spotted by online networking consultant Matt Navarra, citing a post from Twitter client @artb2668. One photograph being shared shows the spring up in the application which discloses how to explore the new experience, while a video gives you a thought for the vibe.