In a separate article, we discussed the perfect social media marketing strategy for small businesses. Here we will delve deeper into the tactics to outdo your competition. Though it is harder to achieve, the best social media marketing strategy is one that is 10 times stronger than the near competitor and follows an innovative approach. And the one that can be executed with a blazing speed.
The following are the 5 tactics to outdo your competitors in social media marketing.
Steal And Improvise Your Competitor’s Strategy:
As opined by Julie Sweet, innovation is the best competitive advantage. If your social media marketing has not deployed yet or is in its early stage of development, it is a must-do to research your competitors to figure out what is working for them and what is not. The next step is to improvise your strategy accordingly. You don’t have to reinvent the wheel.
However, to ape, your competitor won’t help at all. You will have to find out the gaps in their strategy, and there will be many if you look hard enough, and then maximize that leverage for yourself.
Whether you improvise the competitor(s) strategy or make it 10 times stronger than the one they have, make sure you maximize the lead, and if you can’t, better not compete.
Standout Rather Than Blending In:
This might be risky territory, and yet it is the most promising one. A unique brand voice or identity is what makes you stand out from the crowd(your competitors) rather than blending in. you should always aspire to make a difference with your brand voice. It helps you reinforce and sell your brand’s personality.
A unique brand voice is reflected by the content you share, so try to be consistent with your tone in all types of content.
Incentivize The Audience:
One great way to steal the audience of your competitor is to give incentives to the users. You can set up competitions and give-away sessions at the end of them to lure masses to your brand. Or, you can partner-up with influence marketers of your niche, to get more audience and ultimately loyal customers for your brand.
You can offer special discounts on your products to outdo your competitors. Also, you will have to maintain excellent customer support. However, keep in mind, this strategy won’t work in the long term.
Deception is as fruitful in business as it is in war. Sun Tzu, a Chinese military strategist once said, “Appear weak when you are strong, and strong when you are weak”. This move can be perfectly applied to social media marketing.
Suppose your brand has an emerging profile on many social media platforms, but the organic growth is not fast enough. You can boost followership with websites like LeoBoost, to maximize your credibility and dominance over the competitors. However, it will only work if you perform other legit marketing tools to boost the organic audience.
The ultimate goal of artificially boosting your growth is to project the image of invincibility.
Build A Monopoly:
It is not possible for your competitors to saturate all social media platforms unless you are into a very competitive niche. Though you will have to make your appearance felt on all platforms, there should be at least one platform in which you completely overwhelm your competitors. Building a monopoly is a daunting task, but it is equally more rewarding.
This article is of course not the final words on the best strategy to outdo the competition in social media marketing. However, it will surely help you to correct course and modify or even revamp your strategy. If you have anything in mind that can contribute to this article, feel free to share it with us.
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