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Spotify CEO expects Apple will ‘open up’ even more in the future

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Spotify CEO Daniel Ek mentioned he expects longtime rival Apple will “open up” iOS and its platforms extra sooner or later on account of competition with builders and rising antitrust concern from regulators, in keeping with an interview with Ek published on Tuesday by Bloomberg.

Spotify filed a regulatory grievance with the European Union final yr, calling Apple’s obligatory 30 % App Retailer minimize a “tax” that stifles innovation and unfairly advantages Apple in opposition to its opponents. Spotify additionally cited Apple’s management over system-level options like its Siri voice assistant, which on the time didn’t work with Spotify however naturally did combine with Apple Music. The grievance resulted in an ongoing EU antitrust investigation.

Whereas the 2 firms have routinely squabbled publicly earlier than and after the EU grievance, Apple has in some circumstances relented in its method. It labored with Spotify to allow Siri help for the iPhone and Apple Watch. And Spotify additionally launched an Apple TV app for the primary time.

“Long run, we do anticipate Apple to open up,” Ek instructed Bloomberg in a televised interview. “We’re very inspired about with the ability to now lastly use Siri as a manner of constructing in voice help and likewise being accessible to construct merchandise for the Apple TV and Apple Watch, one thing that we haven’t been in a position to do till very just lately.”

Apple could quickly let rivals, together with Spotify, run natively on its HomePod good speaker, in keeping with Bloomberg. Final month, the existence of a brand new Apple program for third-party video suppliers additionally got here to mild, indicating that Apple is now slicing offers with firms like Amazon to permit them to bypass the 30 % App Retailer minimize for sure digital objects like TV present and film leases.

Ek was fast to offer a caveat, nonetheless, saying in his interview that whereas “it’s transferring in the precise course,” he thinks “we nonetheless have many, many steps to go earlier than” Apple’s ecosystem will be thought of a good platform.

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