Did you know that nearly 4 billion people are active on at least one social media website each month? That means that if you own a brand or a business, you simply can’t afford to not take advantage of social media marketing.
But creating a social media marketing strategy can be tough, especially for newcomers. And if you don’t know what you’re doing, you can end up wasting both your time and your money, which isn’t what you want.
The good news? Creating an effective social media marketing strategy is totally doable, especially if you know a few useful tips and tricks that you can use to get the job done.
In this article, we’ll guide you through the entire process, starting from the beginning. From figuring out which social media apps to use, to what kind of content to post, we’ll help you make all the tough decisions so you can get your brand active on social media today.
Pick the Right Platforms to Utilize
One common mistake that social media marketing newcomers often make has to do with what platforms they use. More specifically, it’s trying to use any and every platform that they can think of, spreading themselves too thin in the process.
If you do a bit of market research, odds are you’ll find that the bulk of your target audience only uses a handful of social media websites. That means that you’re only wasting time by trying to promote your brand on sites where your target audience isn’t all that active.
A pro tip? Pick 2 or 3 social media websites and focus on them, especially at first. That way you can invest tons of time, and other resources, into those platforms. In doing so, you’ll be giving yourself a better chance to find success.
Be Consistent With Your Branding
As a social media user, there’s nothing worse than not being able to find the person that you’re looking for on a social media platform. As a brand or business, you need to do everything that you can to make it easy for your target audience to find you on their favorite social media apps.
The best way to do this? Be consistent with your branding across all social media apps. Use the same usernames, profile pictures, and bios so users can find you without having to search too hard.
With that in mind, if you haven’t already, go ahead and try to grab your desired social media handle on all of the sites that you want to use. That way you can lock them in, or at worst, come up with a new name that is available on all of your desired platforms.
Post Social Media Content Daily
If you’re new to social media marketing, you’re most likely wondering about posting schedules and how often you should be posting. Simply put, the most effective social media marketing strategies require you to post multiple times a day, which is exactly what we recommend that you do.
This is, of course, often easier said than done. But, if you can manage to pull it off, a few posts per day can help you find some success that much faster.
When you post to social media is important, too, as posts do better during different hours of the day in certain niches. Try posting at a few different times early on, and track your results, so you can see what time of day gives you the chance to land the most impressions.
Don’t Overpromote Goods or Services
So, what type of content should you be posting? And are there any common mistakes that you need to be sure to avoid?
Well, what type of content you need to post depends on your niche. But, regardless of your niche, you can make a huge mistake by over-promoting goods or services.
Remember, social media users will check their timelines and social media feeds multiple times a day. If you’re posting the same type of posts each time, you can turn them off from your brand for good, especially if you’re only posting advertisements.
Browse the Competition for Good Ideas
Still not sure what kind of content you need to post? Don’t know what your target audience will like the most? Browse your competition for ideas and inspiration that you can take and make your own.
Of course, the last thing you want to do is steal an idea outright from a competitor. They’ll take notice, as will your audience, which won’t make you look good.
But, if you notice that your competitors post a ton of funny tweets, like Wendys, and they do well, humor should be a huge part of your social media strategy, too. Take core ideas, and then tweak them, so they represent you and your brand.
Post Quality Photos and Infographics
People in your niche aren’t the only brands on social media you should pay attention to. Big brands, like PlayStation, can also be a good source of inspiration.
For example, after browsing the social media feeds of a few big brands, you’ll quickly notice that all of them use media quite a bit. From pictures and videos to embedded links to their website, big brands know that the best way to stand out on a user’s timelines is by using media files.
When you’re using media files, be sure to post quality photos that look clean and professional. Find ways to use infographics, too, as it’s a great way to engage and inform users at the same time.
Invest in Video Content
Video content is the most engaging type of content on the internet. Users are more likely to watch a video than they are to read long social media posts, which is why it’s a good idea to invest in video content for your brand.
The good news? You can make quality video content yourself in-house, as long as you have some creativity and the right tools. A new laptop from Lenovo.com and a nice camera is all you need to get the job done.
If making videos isn’t your strong suit, you can outsource the process entirely without breaking the bank. At worst, it’s at least worth considering, as again, video content can make your social media posts better.
Engage with Your Audience Daily
When it comes to using social media marketing the right way, it’s important to note that you can’t just post pictures and videos and nothing else. You need to be engaging, especially with your audience, so that users feel like they’re interacting with a real person.
When you’re browsing social media profiles for big brands, take a look at how much interaction they have with real users. Odds are 90% of their posts are them replying to real users who reached out to them first. That level of engagement is necessary if you want to grow a strong online presence.
Know What Your Audience Wants
A huge benefit to engaging with your audience on a personal level is it allows you to figure out what they expect and want from your brand. This knowledge can be super useful when coming up with content to post, as well as in other aspects of running your business.
Your numbers will also tell you what posts your audience likes the most, and which ones they don’t care for, which is why you need to check them often. Tracking those numbers in a spreadsheet, and creating future content plans with those numbers in mind is the key to long-term success.
Thankfully most major social media websites have solid analytics features. That means that you won’t have to do a ton of math yourself to determine what posts are working for you, and what posts you need to avoid in the future.
Need More Help With Your Social Media Marketing Strategy?
We’ll be honest. It takes a great deal of planning, and hard work, to create and implement a social media marketing strategy. With that being said, it can be done in-house, which means it’s a cost-effective way to advertise your business online.
Above all else, you can’t afford to not be on social media today. Your target audience is there, which means you’re missing out if you’re not there engaging with them.
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