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The podcasting world is now Spotify versus everybody else

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In what’s likely the biggest deal ever for a single podcast, Spotify announced this week that Joe Rogan’s enormously successful show, The Joe Rogan Experience, will become a Spotify-exclusive. Combined with a blockbuster spree of other podcast acquisitions over the last year and a half, the company is now set up to become the biggest name in podcasting — and to possibly control podcasting in an unprecedented way.

There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that, and the Rogan deal means it also offers a hit show that guarantees millions of people will regularly use its platform for podcast listening.

The deal also, however, might foreshadow a future for the broader podcasting industry in which two sects develop: one that values privacy and an open ecosystem and another that’s closed-off and built around locked-down shows and targeted ads, like Spotify.

Spotify made its podcasting ambitions known last year with three key acquisitions. It bought two podcast networks — Gimlet Media (known for Reply All) and Parcast (a true-crime and mystery network) — plus a company called Anchor that offers easy-to-use podcast creation tools. All together, Spotify reportedly spent around $400 million for the three companies combined.

This year, Spotify continued to spend big on talent acquisitions. In February, Spotify acquired The Ringer and Bill Simmons’ flagship show, reportedly for around $196 million. And now there’s Rogan’s deal, which could reportedly cost Spotify more than $100 million. The team spent a lot of money all in an effort to lock down some of the industry’s top content and commit their series — and ads — to Spotify.

Spotify sees a massive business opportunity around podcasts. For one, no single competitor can take the company on by itself. Apple, the biggest name in podcasting up until now, has mostly left Apple Podcasts alone, letting listeners freely come and go and allowing creators to upload their RSS feeds, without Apple trying to take a stake in them. Apple doesn’t make shows right now, and it also doesn’t sell ads, which would go against its privacy-oriented position anyway. Spotify can own this space. Even if Apple wanted to compete, it now would have to find other big shows to acquire, and Spotify has a huge head start.

Even more importantly, though, these podcasts cost Spotify a lot of money up front but could pay off in the future. Whenever someone streams a song on its platform, it has to pay the record label for that listen. But with podcasts, the company doesn’t have to pay a third party. With exclusive deals and its own programming, it’s actually making money off each listen because of the ads it places. Even premium users hear ads in Spotify podcasts, so Spotify double-dips with revenue in those cases.

Podcasts could be lucrative, which is why even though it spent hundreds of millions of dollars on acquiring talent and tools for its platform, it’ll likely recoup that money. Midroll, another podcast ad network, says advertisers can pay anywhere from $18 to $50 per 1,000 listeners that a show reaches. Joe Rogan says his show reaches 190 million downloads per month, meaning he could, on the low end, bring in $3 million in ads per month. Forbes says Rogan made $30 million last year.

Rogan’s show will still be free to listen to on Spotify; people won’t need to pay for Spotify Premium to hear or watch it, although they will pay with their data, which helps Spotify sell more lucrative ads. Spotify will jointly sell the ads for Rogan’s show, so free users will hear those ads, plus any additional ads that run in the course of using Spotify’s platform. Spotify doesn’t need everyone to subscribe because it makes money off them either way.

Big names, like Rogan, might bring people to Spotify, but it’s a large show library that keeps them there. That’s also been part of Spotify’s strategy: offering podcast creation tools so more shows are made, and they pad its catalog. Spotify says it now lists more than a million podcasts, and during the first quarter of 2020, 70 percent of shows were created with Anchor.

On top of all these acquisitions and deals, Spotify has also created new tech for generating playlists and inserting ads. It algorithmically generates podcast playlists and has launched its own advertising tool called Streaming Ad Insertion that lets targeted ads be placed into shows as people stream them, which, again, relies on that critical user data. It launched video podcasts in-app, which might sway some of YouTube’s popular podcasters over to its platform — if not exclusively, at least to cross-publish, to further round out Spotify’s offerings.

All of these moves allow Spotify to control the entire podcasting process from start to finish. Podcasters can make shows with Spotify tools and publish easily to Spotify’s platform. Spotify could eventually sell ads for those shows, and listeners who might already give the company money in the form of a subscription also offer up their data, which informs Spotify’s ad-targeting and purchase decisions.

It’s also setting itself up to become a podcast tastemaker with curators around the world organizing recommendation playlists; this could help it promote its own shows to its millions of users. For the vast majority of shows that aren’t as big as Rogan’s, Spotify offers a dashboard to view their analytics and learn more about their audience’s demographics, which helps them sell their own ads. Creators might be incentivized to encourage their listeners to consume on Spotify because they’ll learn more about their audience.

No other company is operating at this scale and with innovation this quick in the space. Apple has the platform and is the default player for iOS products, but it hasn’t acquired shows or sold ads. NPR makes incredible shows, but it doesn’t have a massively popular player. After only a year and a half of effort on Spotify’s part, the industry now has to contend with its most threatening competitor yet.

This all leads to the bigger question of how all of Spotify’s decisions will affect the broader podcasting industry. Spotify’s complete control over data and its push for ad targeting might lead to a world in which podcast ads more closely resemble web ads in that they’re targeted to individual listeners. That might be okay with some people, but others have already expressed concerns over the privacy implications. Listening data for podcasts is more sensitive than music, for example, because people listen to niche shows about potentially telling topics. Plus, people might end up having to use multiple apps to hear their favorite shows, and one of those, by necessity, might be Spotify.

Just as we’ve seen people on the broader web make decisions about where they browse or what email or messaging service they use based on their privacy, the same thing might happen with podcasting. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else.

Entertainment

How to unblock Afdah using VPN to watch movies in UK

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Adfah.TV has been hindered by various UK ISPs including Virgin, BT, Sky, O2, TalkTalk, and EE. So as to get to prohibited Afdah in the UK once more, you need to utilize VPN. Peruse this instructional exercise on the most proficient method to unblock Afdah in UK utilizing VPN.

AFDAH – HOW TO UNBLOCK IN UK USING VPN

On the off chance that you have never utilized VPN, you’re most likely inclination befuddled right. VPN, in basic terms, is an assistance that permits you to do two significant things identified with your Internet association. In the first place, it encodes the entirety of your traffic and shields your private and individual data from potential online government agents and programmers. This likewise implies ISPs won’t recognize what you are doing on the web. Regardless of whether that is downloading deluges or watching films on locales like Afdah. The second advantage of VPN is that it permits you to change your IP address and get another one from a totally extraordinary nation. That is the reason you get the chance to unblock Afdah and other comparative sites like PirateBay, KickAss Torrent, SolarMovie, IsoHunt, and Zmovie in UK when utilizing VPN.

WHICH VPN PROVIDER IS BEST TO UNBLOCK AFDAH.TV?

The best VPN suppliers are the ones with the quickest VPN servers. I’ve been utilizing ExpressVPN for the recent months and haven’t had issues unblocking Afdah.com and gushing their movies and motion pictures. You ought to have the option to get a quicker Internet association by interfacing with a UK VPN server through your VPN application.

Presently HOW DO I USE VPN TO UNBLOCK AFDAH?

This relies upon which gadget you mean to watch Afdah on. Despite the fact that the establishment procedure doesn’t contrast much from gadget to gadget. What you have to do first is join with a VPN supplier. Aftar that, download their VPN application to you PC, Mac, iPhone, iPad, or Android. Next, associate with any VPN server.

US is an incredible decision since it additionally gives you access to American geoblocked channels. When the VPN association is set up, open your program and go to www.afdah.tv. You should now have the option to stream all the substance accessible.

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News

What should you do if your stimulus check doesn’t Arrived?

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Difficult times are going around the world and countries are trying to help their citizens around in all ways. Alike to all, American government is also trying to help by providing Stimulus checks to the country citizens. Haven’t you received your stimulus check? If yes, you are not only the one. IRS has made more than 150 million payments so far and millions of people are still waiting for theirs. In mid-April, IRS has made stimulus payments to eligible Indians to relieve them from the COVID-19 pandemic.

It may be the case that you are not eligible for stimulus check but you thinks you are. So here I am sharing some Requirements that you should fulfill to receive a Stimulus check.

  • You are a single US resident and have an AGI under $99,000.
  • You file as the head of a household and earn less than $146,500.
  • You file combined without children and earn under $198,000.
  • You are the parent of a child aged 16 or younger.

There might be a few reasons for you to not receive a check. I have discussed those points below. Scroll down…

Reason 1: If you are a US citizen or a permanent resident, had a gross income in 2019 under $12,200 — or $24,400 as a married couple. And You forget to return the file or didn’t file a return then you have to mention it to the IRS depicting the reason behind.

Reason 2: The IRS may have sent your stimulus check to the account you have already closed. If your payment has then been returned to IRS, the agency will mail your money to your current address.

Reason 3: MAybe you have received a mail but you have accidentally thrown it away thinking that it is spam/junk.

Reason 4: If you owe child support, the IRS can redirect your payment to cover past-due support. The Bureau of the Fiscal Service will send you a notice if this happens.

Reason 5: Last but not least, there is a possibility that it may be stolen.

What should you do now????

Point 1: Be patient

Point 2: Check your mailbox again, including all folders

Point 3: Contact IRS/or your bank.

Not receiving this helpful stimulus payment is really irritating and frustrating. All you can do the most is to be patient or take necessary actions sticking to a firm reason. Stay up-to-date with the latest guidelines of the IRS. Also you must keep tracking Stimulus check your the mail from your computer or phone

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Tech

Digitalization of Education: How the Learning Process Will Change Tomorrow

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Since Stanford University launched its first massive online courses in education in 2011, there have been significant changes. Today you can access the best teacher in the country or the world, develop a session with them and instantly reach thousands or even millions of people.

Digital technologies do not merely improve the educational process; they can fundamentally change the overall model. At the same time, the widespread distribution of technologies creates additional risks and possibilities for hackers. To stay on the safe side, check the details about PC Matic or some other reliable antivirus software, and guarantee a secure educational process to yourself.

Educational Trends at a Glance

Forbes explores the issues of digital transformation in education that are at the heart of relevance.

The first of these trends is Tailored Learning Experiences. A particular example is how students can express what they have studied in various ways. Someone was ready to make a report; someone sought to write a song about the material studied; another student drew what he studied. The cherry on the cake was interpretive dance.

Another trend is the growing availability of education in a geographical sense. The place where the student lives is less critical; they can access the best and highest quality courses online. Yes, for this purpose, it is necessary to have a strong desire to study. Still, such people always exist, and access to education gives them additional opportunities and puts them in the same conditions as those who live close to educational institutions.

One more growing trend is the Internet of Things. Online access to educational materials and online classes should be safe. In particular, a broader application of two-factor authentication is possible.

And a significant trend is the gamification of learning. We all know that both children and adults are ready to sit for hours without rest, “working” in the game, studying something there, optimizing, achieving something. By applying gamification to the learning process, you can get tireless and persistent students. However, this is a rather tricky task, which is in the process of being developed both in the ideological and technological sense.

AI for Personalized and Adaptive Learning

The number of children in the classroom and the classes themselves do not allow the teacher to track each student’s knowledge level. Teachers are busy preparing a lesson, checking essays and tests, etc.

AI helps free up time to pay more personal attention and help children when required. Services for personalized and adaptive learning take over the whole routine – to carry out tests, check them, and put up ratings. If the student makes a mistake, the service will explain and offer another option of the same type of task. It effectively solves the problem of closing gaps in knowledge, and the motivation system has a high impact on students.

Over the next decade, AI-based solutions will learn to keep track of attendance and achievement and begin offering reading tasks with texts adapting to students’ levels. Then artificial intelligence will move to the next stage and will be able to train on the non-formal exercises. It will help to add some creativeness to the tasks. Based on the results, feedback will be available to the students, and systematic information on progress will be available to teachers. Motivation will be built based on the personal features of the student.

Engaging with AR/VR and Immersive Technologies

As AR/VR technologies develop, so do their capabilities that the developers can apply in education. One of the advantages – virtual and augmented realities focuses the attention of the student on the subject. It helps to connect knowledge with emotions, thanks to which students can remember the material for a long time. Such services have strengths in the field of education of children with peculiarities of development. For example, the student with autism spectrum disorders can virtually attend any excursion, while bypassing the threats posed by the discomfort of staying in public places.

Bottom Line

Unfortunately, adjustment for each student is impossible; it is difficult and expensive. Simultaneously, in traditional schools, the further the learning, the more it comes down to the delivery of standardized tests, which leaves no room for creative maneuver. However, the digital transformation of education can help each student choose what form he or she needs to master the material.

Overall, the digital transformation of education is happening now, and we should be ready to refuse the outdated traditional forms of education. The new technologies that focus on life-lasting learning are the primary means for future generations to stay concentrated and to get knowledge in any sphere of the modern world.

Images from Shutterstock

 

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