Connect with us

Uncategorized

The podcasting world is now Spotify versus everybody else

Published

on

In what’s likely the biggest deal ever for a single podcast, Spotify announced this week that Joe Rogan’s enormously successful show, The Joe Rogan Experience, will become a Spotify-exclusive. Combined with a blockbuster spree of other podcast acquisitions over the last year and a half, the company is now set up to become the biggest name in podcasting — and to possibly control podcasting in an unprecedented way.

There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. Spotify now has all of that, and the Rogan deal means it also offers a hit show that guarantees millions of people will regularly use its platform for podcast listening.

The deal also, however, might foreshadow a future for the broader podcasting industry in which two sects develop: one that values privacy and an open ecosystem and another that’s closed-off and built around locked-down shows and targeted ads, like Spotify.

Spotify made its podcasting ambitions known last year with three key acquisitions. It bought two podcast networks — Gimlet Media (known for Reply All) and Parcast (a true-crime and mystery network) — plus a company called Anchor that offers easy-to-use podcast creation tools. All together, Spotify reportedly spent around $400 million for the three companies combined.

This year, Spotify continued to spend big on talent acquisitions. In February, Spotify acquired The Ringer and Bill Simmons’ flagship show, reportedly for around $196 million. And now there’s Rogan’s deal, which could reportedly cost Spotify more than $100 million. The team spent a lot of money all in an effort to lock down some of the industry’s top content and commit their series — and ads — to Spotify.

Spotify sees a massive business opportunity around podcasts. For one, no single competitor can take the company on by itself. Apple, the biggest name in podcasting up until now, has mostly left Apple Podcasts alone, letting listeners freely come and go and allowing creators to upload their RSS feeds, without Apple trying to take a stake in them. Apple doesn’t make shows right now, and it also doesn’t sell ads, which would go against its privacy-oriented position anyway. Spotify can own this space. Even if Apple wanted to compete, it now would have to find other big shows to acquire, and Spotify has a huge head start.

Even more importantly, though, these podcasts cost Spotify a lot of money up front but could pay off in the future. Whenever someone streams a song on its platform, it has to pay the record label for that listen. But with podcasts, the company doesn’t have to pay a third party. With exclusive deals and its own programming, it’s actually making money off each listen because of the ads it places. Even premium users hear ads in Spotify podcasts, so Spotify double-dips with revenue in those cases.

Podcasts could be lucrative, which is why even though it spent hundreds of millions of dollars on acquiring talent and tools for its platform, it’ll likely recoup that money. Midroll, another podcast ad network, says advertisers can pay anywhere from $18 to $50 per 1,000 listeners that a show reaches. Joe Rogan says his show reaches 190 million downloads per month, meaning he could, on the low end, bring in $3 million in ads per month. Forbes says Rogan made $30 million last year.

Rogan’s show will still be free to listen to on Spotify; people won’t need to pay for Spotify Premium to hear or watch it, although they will pay with their data, which helps Spotify sell more lucrative ads. Spotify will jointly sell the ads for Rogan’s show, so free users will hear those ads, plus any additional ads that run in the course of using Spotify’s platform. Spotify doesn’t need everyone to subscribe because it makes money off them either way.

Big names, like Rogan, might bring people to Spotify, but it’s a large show library that keeps them there. That’s also been part of Spotify’s strategy: offering podcast creation tools so more shows are made, and they pad its catalog. Spotify says it now lists more than a million podcasts, and during the first quarter of 2020, 70 percent of shows were created with Anchor.

On top of all these acquisitions and deals, Spotify has also created new tech for generating playlists and inserting ads. It algorithmically generates podcast playlists and has launched its own advertising tool called Streaming Ad Insertion that lets targeted ads be placed into shows as people stream them, which, again, relies on that critical user data. It launched video podcasts in-app, which might sway some of YouTube’s popular podcasters over to its platform — if not exclusively, at least to cross-publish, to further round out Spotify’s offerings.

All of these moves allow Spotify to control the entire podcasting process from start to finish. Podcasters can make shows with Spotify tools and publish easily to Spotify’s platform. Spotify could eventually sell ads for those shows, and listeners who might already give the company money in the form of a subscription also offer up their data, which informs Spotify’s ad-targeting and purchase decisions.

It’s also setting itself up to become a podcast tastemaker with curators around the world organizing recommendation playlists; this could help it promote its own shows to its millions of users. For the vast majority of shows that aren’t as big as Rogan’s, Spotify offers a dashboard to view their analytics and learn more about their audience’s demographics, which helps them sell their own ads. Creators might be incentivized to encourage their listeners to consume on Spotify because they’ll learn more about their audience.

No other company is operating at this scale and with innovation this quick in the space. Apple has the platform and is the default player for iOS products, but it hasn’t acquired shows or sold ads. NPR makes incredible shows, but it doesn’t have a massively popular player. After only a year and a half of effort on Spotify’s part, the industry now has to contend with its most threatening competitor yet.

This all leads to the bigger question of how all of Spotify’s decisions will affect the broader podcasting industry. Spotify’s complete control over data and its push for ad targeting might lead to a world in which podcast ads more closely resemble web ads in that they’re targeted to individual listeners. That might be okay with some people, but others have already expressed concerns over the privacy implications. Listening data for podcasts is more sensitive than music, for example, because people listen to niche shows about potentially telling topics. Plus, people might end up having to use multiple apps to hear their favorite shows, and one of those, by necessity, might be Spotify.

Just as we’ve seen people on the broader web make decisions about where they browse or what email or messaging service they use based on their privacy, the same thing might happen with podcasting. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else.

Uncategorized

Borderlands 3 PS5 and Xbox Series X versions announced for free

Published

on

Borderlands 3 PS5

Borderlands 3 PS5 and Xbox Series X are coming with free next-gen upgrade !!

Isn’t it great? Yes, you heard right!!

Borderlands 3 is all set to take a huge jump as Gearbox Software also confirmed the news that Borderlands 3 will be available for PS5 and Xbox Series X very soon as it is under development right now.

Not only this, but there will also be an upgrade that will be freely available for all the gaming-enthusiasts who are on PS4 right now.

So there is no need to create panic PS4 gamers !!

Borderlands 3 PS5: When it Will Make Bang on Entry

  • Right now, it will be quite early to comment on its release date. But one thing that you can be stay assured about is that it will not be very late.
  • We can expect it anytime by the end of 2020 or at the beginning of the new year of which many are deliberately waiting as people have high hopes that 2021 will bring some positivity with it as 2020’s global pandemic has exhausted everyone.

What will happen to existing Borderlands 3 players?

There is a piece of good news for existing Borderlands 3 players, as existing Borderlands 3 players will be able to transfer their saves over to the enhanced PS5 and Xbox Series X versions at no extra cost.

Features of Borderlands 3 PS5 and Xbox X

Borderlands 3 PS5

  • Borderlands 3 runs at 60 frames per second and in 4K resolution on Xbox Series X and PlayStation 5 in single-player mode.
  • Not only this but also Borderlands 3 is coming with 2 exciting features like Four-player split-screen, and the option to do vertical split-screen in two-player co-op.
  • You can divide your screen both horizontally as well as vertically in a two-player co-op.

Gearbox said Borderlands 3 PS5 players can expect more add-on content later in 2020.

These features mentioned above, especially the vertical split-screen, have been requested by the gamers for so long, It is now fulfilled by the makers of the game.

And goodies are not over yet !!

As it’s not just locked to the Borderlands PS5 and Xbox Series X versions. They will be added to current-gen versions in a patch at some point as well.

New DLC is Coming ???

Yes, there is another good news regarding Borderlands 3 PS5 and Xbox X series, New DLC is ready to come out very soon.

Borderlands 3 PS5: PAX Online presentation

The gearbox is all set to amaze its players with a complete set of new surprises. This new DLC isn’t part of the season pass but comes to a new game mode and the added bonus of a brand new skill tree for every single Vault Hunter.

  • It will be introduced with FL4K’s new skill tree.
  • Recently a teaser was released showcasing a new crowd-control based action skill called Gravity Snare, and a brand new companion- a Hyperion Loaderbot which made gamers elated to a great extent.
  • In case you don’t know then let us let you know that right now Borderlands is available for PC, PS4, Stadia, and Xbox One
  • And in the coming times, it will be available for PS5 and Xbox Series X versions as they are under the development phase right now.

 

 

 

Continue Reading

Uncategorized

Only best India betting on well-tried 1xBet

Published

on

The current football season offers its fans an ongoing intrigue that continues up to now. This makes it possible to place best India betting on well-tried 1xBet.in, which generate a considerable income for football fans. Thus, fans of the English Premier League were recently shocked by the news that the disqualification of Manchester city had been cancelled, which automatically excludes those who on the 5th line of the standings from the Champions League.

Now, to qualify for the group stage of the most popular European tournament, teams have to finish the season within the TOP 4 of the standings. Unlike Liverpool and Man City that have already secured qualification for the Champions League, other challengers keep fighting actively. Even despite the fact that London Chelsea is currently ranked 3rd and Leicester 4th, the Red Devils are a potential challenger of these places. Solskjaer’s team still have plenty of time to overcome their opponents, which is strongly backed by the following factors:

  1. Acquisition of B. Fernandes. With this player, the Manchurians’ starting lineup has gained enough strength. From now on, the flank attacks have become more frequent, thus creating dangerous moments at the opponent’s goal.
  2. Decent performance of Rashford and Martial. In the second half of the season, these two strikers managed to demonstrate their skills to the maximum and score goals in almost every game.
  3. Motivation. Solskjaer has motivated the team so that they would return their name and prestige to the large arena of the Champions League.

Best betting on the upcoming games of the English Premier League is available to all residents of India on the well-tried website 1xBet.

You can make money on the game of Manchester United within the eSports direction as well due to well-tried bets on FIFA 20 cyber league on 1xBet. Only the highest coefficients are available here.

The best attested live casino from 1xBet

The well-known brand offers to give your gambling skills a try as well. In the corresponding section, you will find a wide range of casino games that are common for a real gambling parlour. The company has attested live casino from 1xBet, which is suitable for any category of players. If you want, you can place all entertainment right into your pocket using a special mobile app. Thus, you will be able to play at the live casino from attested company 1xBet almost anywhere where there is Internet access. All new players receive a welcome bonus of up to 100% of the first deposit — such a present will significantly increase your income!

Continue Reading

Tech

Smarty SIM only deals & Plans August 2020

Published

on

Do you use Smarty SIM? Are you planning to buy a Smarty SIM? or do you want to know Smarty SIM-only deals & Plans August 2020? If yes, go through the article below and read all about Smart SIM.

Smarty is UK’s one of the finest brands for SIM purchase brands that provides incredible offers to its customers. Get all the data you need for less. SIM-only deals are rapidly gaining popularity. One of the choicest things about Smarty is that it does not tie users into a long term contract by offering handsets or very long-term plans. Rather, it offers a good collection of  SIM-only plans, all of which bundled with unlimited texts and calls.

Google has added many travel features to its platform for the convenience of travelers: Google is adding a new ‘free cancellation’ filter to only see hotels that offer this incentive.

Why Smart SIM only?

There are various reasons that force users to use SMART SIM only. it offers something different that you would not get on other telecommunications.

Heavy Discount on unused Data

This offer is just wow! Getting something you haven’t used! This is a “buys back” deal. Users get money at the rate of  £1 /GB of data for unused data of the previous month in the following month. So, if you have left with 5 GB of data in the month of June, you would get a discount of £5 on the billing of July.

Flexible Plans

Smarty SIM plans last for a month. So, users can change their plans every month according to their needs. Sometimes we need more data and sometimes less, so Smarty SIM provides flexibility to manage great deals for them.

Referring Scheme

Referring schemes exist with most of the apps and so does with Smarty SIM. When you signup on the website, you would be given a special link called “Refer a Freind” link. You can send invites to your friends by sharing the link. When your friend signup using the same link you would get a free month. The referred friend also gets a free month and a £10 Amazon voucher. Send as many invites as you want to. Remember, you get when your friend signup using the same link.

Data-ad ons

Run out of data sometimes? Do not worry! With Smarty SIM you can take data addons very easily at the cost of £1.25 per GB of data. moreover, Data ad-ons are for a lifetime, they do not have an expiry date.

Unlimited Calls

These days almost every firm offering unlimited call packs. but Smarty is providing unlimited texts and unlimited UK standard calls with all plans and this isn’t easy.

Use SIM on other devices

Smarty SIMs can be used in your existing phone, a new handset, tablets, dongles, laptops, wifi routers, and game consoles.

Smarty SIM only deals & Plans August 2020

1) Smarty Unlimited

  • Unlimited Data
  • Unlimited calls and texts
  • Time Duration: 1 month
  • Price: £20 per month

2) Smarty 30 GB

  • 30 GB data
  • Unlimited calls and texts
  • Time Duration: 1 month
  • Price: £10 per month

3) Smarty 1GB

  • 1 GB data
  • Unlimited calls and texts
  • Time Duration: 1 month
  • Price: £6 per month

4) Smarty 2 GB

  • 2 GB data
  • Unlimited calls
  • Unlimited texts
  • Time Duration: 1 month
  • Price: £7 per month

5) Smarty 3GB

  • 3 GB data
  • Unlimited calls
  • Unlimited texts
  • Time Duration: 1 month
  • Price: £8 per month

6) Smarty 4 GB

  • 1 GB data
  • Unlimited calls
  • Unlimited texts
  • Time Duration: 1 month
  • Price: £9 per month

7) Smarty 50 GB

  • 50 GB data
  • Unlimited calls
  • Unlimited texts
  • Time Duration: 1 month
  • Price: £15 per month

8) Cheap SIM plan

This is for Lebara SIM only.

  • 2GB data
  • 1000 minutes and texts
  • Time Duration: 1 month
  • Price: £5 per month

9) 5GB + data SIM

This is for iD Mobile

  • 10GB data
  • 1000 minutes and texts
  • Time Duration: 1 month
  • Price: £8 per month

10) Cheapest SIM only deal for Unlimited data

This is for Three SIM.

  • Time: 12-month contract
  • All-you-can-eat data
  • Unlimited calls and texts
  • Price: £18 per month

TRAI expresses concern over the use of Chinese equipment: No decision yet on Huawei and ZTE ban!!

Final Words

Well, readers, It’s all about Smarty SIM-only deals & Plans August 2020. I hope now you are out of confusion and can take a firm decision on which SIM to use. Time-to-time Smarty SIM offers the best deals to its users.

So, how do you like the article???

Share your feedback. Thank you!

Continue Reading

Trending