TikTok is seemingly thriving throughout the international pandemic, and at the moment, analytics platform Sensor Tower reported that the social media platform has been downloaded greater than 2 billion occasions globally. It was downloaded 315 million occasions this quarter alone within the App Retailer and Google Play mixed. Notably, these app obtain figures don’t account for third-party app shops which might be fashionable in China. Sensor Tower says India, China, and the US are the nations that account for probably the most downloads. (It’s additionally price maintaining in thoughts that downloads don’t point out energetic customers.)
We’ve reached out to TikTok to verify or touch upon Sensor Tower’s information and can replace if we hear again. Nonetheless, it wouldn’t be shocking if TikTok skilled its largest development quarter this 12 months. It’s even a joke on TikTok that millennials are lastly all becoming a member of the platform due to the pandemic and social distancing. As folks have extra time on their palms and are bored at residence, social networks are experiencing development, regardless of advertisers tightening their budgets. Snapchat grew its day by day consumer base by 11 million folks this quarter, in response to its earnings name, and its competitor Marco Polo additionally skilled large development, with a 745 % improve in signups throughout simply the week of March 30th. Solely TikTok is aware of its personal obtain and utilization numbers, however we count on all of them to be up.