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TikTok views the marketing campaign as a part of its technique to fight harassment.

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HIGHLIGHTS :

  • TikTok views the marketing campaign as a part of its technique to fight harassment.
  • The company has made a number of updates to its app over the past year to improve its anti-harassment measures.
  • Those measures won’t necessarily protect every creator.

TikTok views the marketing campaign as one a part of its technique to fight harassment.

TikTok, known in China as Douyin, is a Chinese video-sharing social networking service owned by the Chinese company ByteDance. The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from 15 seconds to one minute.

TikTok views the marketing campaign as one a part of its technique to fight harassment. Whereas groups of moderators could also be the very first thing that involves thoughts, TikTok says one other flank is the tone and expectations the corporate units for its neighborhood. The corporate desires to guarantee that customers know the principles, in order that in case your video will get taken down it’s “not the one time you’re pondering of what neighborhood tips are, so it’s not such as you’re within the principal’s workplace,” Tara Wadhwa, director of coverage for TikTok US.

The company has made a number of updates to its app

The company has made a number of updates to its app over the past year to improve its anti-harassment measures. There is now a popup that warns users if it detects they are posting a mean comment, and creators now have the ability to report and block users and delete comments in bulk.

Those measures won’t necessarily protect every creator.

Those measures won’t necessarily protect every creator — the platform is filled with amorphous communities sharing vulnerable stories, and it could shoot someone to stardom overnight. “None of this will be the silver bullet,” Wadhwa says. “It’s where do we want our community to go…and what are the different strategies we can use to get there?”

Developer(s): ByteDance

Initial release date: September 2016
Stable release: 15.5.0 / 31 March 2020
Available in: 40 languages
Operating system: iOS, Android
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