Today, the business has moved to online platforms, and in this regard, e-commerce platforms are the alternate space for people to look for their needs. An e-commerce platform is an online space, more commonly known as a software application, where the business owners run their sales and the customers visit these platforms to purchase what they need. At the same time, various vendors offer suitable platforms for people to establish their online business.
The main motive behind moving to an online from the physical store is very obvious, and that if you want to make your brand recognisable among the massive population, and through the online platform, it is even available to the global audience. However, creating an e-commerce platform is not an easy task because it requires smart strategies to gain trust to be recognised among the customers. Moreover, considering the competition e-commerce websites provide today, it is challenging for the new business owners to come up with the features that would satisfy the users’ needs.
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So, let’s see what the most popular platforms to start your online business presence are today.
There are plenty of websites on the internet space that are well-known for providing the best services to their users; however, we have shortlisted five of them that have gained massive popularity among the users for their user-friendly interface. So, let’s count them one by one:
If you want to run your business but want to run a website, then Magento is the best platform that is powerful and highly competitive. This eCommerce platform is famous for its advanced features, available in one place, thus allowing users to control their website’s look, content, and functionality. Magento offers a very convenient package to optimise analytics and designs for your website’s frontend and backend.
eBay owns this eCommerce development platform, and many big business brands that include Cisco, Nike, Gamble, and Procter, trust it. So, Magento provides two plans for its users to choose the one as per their convenience.
- Open Source. It is available for free and is downloadable. However, there are still charges for web hosting, development, and other integration tools that maintain your website.
- Enterprise Edition. This edition covers all the features necessary to maintain and develop your website and consider your business’s annual online revenue and average order value into consideration and offer their yearly package that starts from $22,00 and goes up to $125,000.
Positive Aspects of Magento
- Provides an open source-eCommerce platform.
- Contains diversity for customisable features.
- There is a variety of third-party extensions that optimise your website.
- Provides a swift third-party integration.
- A mobile-friendly website can easily be built using its built-in-mobile configuration.
- Offers analytical reports for your website.
It is one of the favourite e-commerce platforms and provides an alternative for WordPress. If you are worried that you do not know enough CSS or HTML, Wix saves you from the trouble, as it gives you integrated features. Its instant features functionality allows the users to convert their business to the online space right away. Moreover, it provides the cheapest platform to develop your eCommerce website, so it is ideal for small-scale businesses with a low budget.
Wix provides up to 72 free themes that help you create an attractive website front page; however, this eCommerce platform has some performance issues, such as it does not provide the best SEO-friendly eCommerce platform and offers a maximum storage space of up to 20GB. Therefore, later, when the businesses grow, they have to transfer to other eCommerce platforms in order to avail themselves a good space.
It offers a few special pricing plans for those who want to use the premium account. Each of these plans comes with varying features. However, if you opt for the basic one, you might miss many features.
This eCommerce platform does not offer any free trial, but it guarantees a money-back within 14 days if the plan does not suit your business.
Positive Aspects of Wix
- Customisation allows the users to rework the pages according to their choice.
- Through the Wix app market, various apps are allowed to be integrated into your website.
- The drag and drop feature makes it easier to create a new product page and add products.
- Its templates are adjustable for all screen types.
BigCommerce started functioning in 2009 and currently has more than 42,000 websites using its platform. It is a famous eCommerce platform that provides an all-in-one builder feature. Whether you need to sell your products in bulk or you want to manage your store, BigCommerce provides powerful marketing tools. Moreover, you can frequently get detailed reports, which keep you updated about the visitors on your websites as well as finances.
BigCommerce provides a SaaS eCommerce platform that helps you establish your business, develops an eCommerce website, and has advanced tools such as templates and customisation features.
If you compare BigCommoerce with Shopify below, considering its pricing and offered features, this eCommerce wins a lot of users.
If you want to avail built-in features, such as high security, swift loading speed, and powerful uptime, then BigCommerce is the best option.
Positive Aspects of BigCommerce
- Allows creating unlimited accounts.
- It contains a feature to send an automatic email to the cart users.
- You can add an unlimited number of products.
- Offers plenty of marketing features.
Shopify is one of the distinguished eCommerce platforms, and it powers over a million businesses across the globe. In the year 2006, SnowDevil launched this platform, and over the years, Shopify grabbed the attention of millions of users that include small- and large-scale entrepreneurs. The main attraction it provides for the users is that it offers all-in-one eCommerce features, consequently giving a conversion-centric and highly responsive website.
The basic reason that makes this website popular among small and large scale businesses is that it provides a user-friendly interface and a smooth online store experience. All you get is an easy-to-run website, which frees you from the trouble of learning to code. Thus all you have a fully-functional store at the disposal; moreover, it also gives a built-in payment processing feature that makes it easy to run your business.
Shopify offers a very convenient pricing range that is suitable for beginners with low budgets, as well as for moderate running and advanced businesses. Using this e-commerce website platform, you can always opt for an upgrade according to your business growth.
Positive Aspects of Shopify
- A cost-effective platform.
- SEO and mobile-friendly.
- Provides multiple payment gateways.
- In-built website optimiser.
- Customizable theme.
- Security and reliability.
It is another highly compatible and competitive eCommerce platform that was launched in 2004. You can assess its success from its popularity, as today, more than 1,862,469 websites worldwide are taking the services of Squarespace eCommerce platform. It is ideal for beginners looking for a cost-effective plan and is equally suitable for advanced entrepreneurs.
You can opt for monthly plans or subscribe for annual ones through monthly billing. At Squarespace, a personal plan does not give you the eCommerce features. However, if you choose the basic commerce plan, you can get to have all the features, and this plan gives you relief from the transaction fee.
Positive Aspects of Squarespace
- Allows the space to add endless products.
- Offers different payment gateways.
- Digital and physical sales are allowed.
- Integrates social media options to sell the products.
- Offers an analytic report.
Considering the features and payment plans, each of these eCommerce platforms is competitive, and in fact, it is not easy to choose one. However, we recommend you do some study related to your product type and see which vendor offers the best platform and the rate of particular-product merchants attracted to a particular eCommerce site.
So, after doing some comparative study, you can make a wise decision to opt for one of the platforms mentioned above, or you can always move to another one.