Twitch employed Tracy Chan, who’s leaving Spotify after 4 years, as head of product and engineering for music.
At Twitch, Chan joins the Amazon-owned streaming platform’s rising music group beneath the helm of SVP and head of music Mike Olson. Within the position, Chan will concentrate on evolving the Twitch expertise particularly for dwell music and serving to artists and followers higher join in actual time. Earlier this yr, Athena Koumis, an alum of Spotify and XITE, additionally joined the group as supervisor of music partnerships.
Chan joins Twitch from Spotify, the place he was director of product administration primarily targeted on Spotify’s Creator platforms and growing analytics instruments for artists and labels. He joined Spotify in 2016 after the music streamer purchased Chan’s startup CrowdAlbum, a social photograph and video aggregator that created a “visible historical past” of musical occasions from world wide.
Previous to founding CrowdAlbum in 2012, Chan was a product supervisor at YouTube, the place he designed and launched YouTube Perception, the corporate’s analytics platform for creators.
“I’ve spent my profession constructing creator instruments and I consider there’s a huge alternative to assist artists join with their followers by way of digital performances and dwell streaming, which is what led me to Twitch,” Chan stated in an announcement. “Throughout the board, and particularly at this second in time, we’re seeing disruption within the music trade as artists are having to seek out new methods to each generate profits and work together with followers.”
Twitch is greatest referred to as a haven for video-game dwell streaming however the firm says dwell music performances on Twitch have steadily been gaining momentum. Lately, Twitch has featured dwell performances from a spread of artists together with John Legend, Diplo, Willie Nelson and Woman Antebellum. Twitch is investing in new streaming and monetization instruments to assist unbiased musicians, together with by forming partnerships with corporations like SoundCloud and Bandsintown to assist set up affiliate standing on Twitch, in accordance with Olson.
Olson stated Chan’s expertise in growing video and music creator instruments “shall be invaluable to our group as we pursue new methods to assist artists and join them to their followers world wide.”