- Twitter retires Fleets, its disappearing content feature.
- The feature will disappear on 3 August after just eight months of operation.
- Fleets were launched earlier this year as an answer to Snapchat and Instagram Story.
After eight months of being available for all users, Twitter said Wednesday it will remove Fleets, the platform’s answer to Snapchat and Instagram’s wildly popular stories, saying the feature hadn’t proved popular with users. Twitter will remove Fleets from its service by Aug. 3, Mr. Brown said. It is the only major social media company to deactivate a story’s feature.
Fleets were launched on 17 November 2020, allowing mobile users to post images, video, or text or to share tweets, all of which would disappear after 24 hours. This mirrors the ‘stories’ features found on Snapchat, Instagram, Facebook, Linked In, and many other social media platforms.
Twitter is going to incorporate these features into the regular Tweet button that you see in the app. Twitter’s decision sounds sensible because the company has been struggling to get new users
The Twitter official said:
“We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts. We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we hoped. We’re removing Fleets on August 3 for working on some new stuff”.
The company will look into other ways to reduce the anxiety of tweeting for new users, Mr. Brown added. Twitter executives also said the company would continue to research the impact of its features and would not hesitate to move on from projects if the features did not resonate with users.
Twitter is currently testing and adding many new features to its basket. It recently updates Spaces, an audio chat platform in response to Clubhouse (Tip Jar) that allows users to send money directly to their favorite accounts. Twitter is trying to incorporate some features from fleets into regular twitter products. Features like the full-screen camera, text formatting options, and GIF stickers.
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