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Universal Music Group Announces Coronavirus-Relief Initiatives

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Common Music Group at the moment introduced a number of initiatives to carry reduction to musicians, its staff and the music business within the wake of the coronavirus pandemic that in a short while has devastated a lot of the worldwide financial system. It additionally pledged to help its artists of their charitable efforts

The non-UMG effort comes within the type of an unspecified donation to the reduction effort of the Recording Academy’s charitable group MusiCares’ — which launched earlier this month with $2 million and has acquired “beneficiant” donations from most main streaming companies in addition to Warner Music Group — and Assist Musicians UK. The corporate pledged to match its U.S. staff’ donations.

The pandemic has hit UMG, the world’s largest music firm, near dwelling: Its chairman and CEO, Lucian Grainge, has been hospitalized with the virus for no less than two weeks.

The initiatives had been introduced Monday in a submit on the corporate’s web site; particulars are under.

* Workers
“We have now applied applications to guard staff’ pay and enhanced advantages and we will probably be launching the UMG All Collectively Now Basis to assist staff who face extraordinary wants.” An organization supply tells Selection the pay and advantages are assured till no less than June 30.

* Supporting Our Artists and Songwriters
“Our corporations – together with our labels, Common Music Publishing Group, Common Music Enterprises, Bravado in addition to our impartial distribution companies – are providing numerous types of help (akin to interest-free royalty advances and payment waivers, amongst others) to assist qualifying artists, songwriters and impartial labels affected by COVID-19 climate these difficult occasions. We’re additionally offering our artists with instruments and platforms to achieve followers and generate earnings when touring and different reside appearances are usually not attainable.”

* Supporting the Music Group.
“We have now launched All Collectively Now: Keep Related, increasing our longstanding philanthropic program to assist these within the music neighborhood most deeply impacted by the virus in two methods: 1) direct monetary assist from UMG to organizations akin to MusiCares’ COVID-19 Relief Fund and Help Musicians UK that present reduction to impacted music staff; and a pair of) matching the contributions that our U.S. staff donate to qualifying charities.”

* Utilizing the Therapeutic Energy of Music.
“UMG’s artists and songwriters are giving their time, vitality and sources to assist all these affected by the pandemic, together with making monetary commitments to supporting a spread of organizations. And whether or not it’s a particular efficiency, a brand new tune, a useful message or one thing else, UMG is backing quite a few artist and songwriter initiatives to assist these in want. You will discover the rising checklist of artists and their initiatives HERE.”

Current examples of this effort embody OneRepublic and Interscope offering a portion of the proceeds from the streaming of the group’s new single “Higher Days” by means of September 2020; Selena Gomez and Bravado donating a portion of the proceeds from her new “Dance Once more” merchandise; Bravado offering merchandise for the iHeart Living Room Concert for America; Billie Eilish making a coloring book to raise funds for UNICEF; and UMG in Spain partnering with LaLiga to host a “living-room” profit on Saturday to boost cash for hospitals.

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