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Video chat app Marco Polo says its costs are getting too expensive, and it wants people to pay to use the app

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Marco Polo, an app that turned in style for staying in contact with buddies whereas social distancing, is trying to make some money. The free app is launching an expanded premium product right now known as Marco Polo Plus that prices $5 monthly with an annual dedication or $10 if paid month-to-month. The subscription offers folks entry to HD video, voice notes, customized emoji, creation instruments like pace management, and passes to share with buddies to reward them free memberships. The corporate is giving folks a seven-day trial to point out them what the Plus expertise is like and to persuade them to enroll.

Till now, Marco Polo has been sustained by enterprise capital. The pandemic elevated its person base, nevertheless, and its server prices in tandem.

“With this nice acceleration of in app use comes a dramatic enhance in enterprise prices,” right now’s weblog put up making the announcement says.

CEO Vlada Bortnik additionally instructed The Verge that the corporate wants to start out making a living as a way to hold its servers working and make sure the enterprise stays afloat. It initially tried doing this via a $9.99 month-to-month subscription that gave folks entry to their outdated movies and chats. Marco Polo Plus is now changing that possibility. The corporate additionally introduced right now that it’s testing one thing known as “Channels” which can be a premium, paid product for influencers and anybody else who interfaces with the general public. It’s unclear what the product actually is from its informational video, nevertheless it appears to be a manner for these customers to put up content material for under a choose group of people that pay for entry.

Marco Polo has dedicated to not promoting adverts or its customers’ information, which is usually how free apps monetize their product. As such, a premium product and subscription income is important to holding Marco Polo in enterprise, even after the pandemic ends.

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