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Video Streaming to TVs Soared 85% in U.S. in First Three Weeks of March, Nielsen Says

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In the course of the coronavirus pandemic, Individuals are staying house — and, as you’d count on, they’re streaming greater than ever.

U.S. shoppers’ viewing of streaming has continued to extend by way of March. Over the primary three weeks of March 2020, the full estimated variety of minutes streamed to the TV was 400 billion, up 85% in contrast with the comparable three-week interval in 2019, based on a Nielsen evaluation.

And in the course of the week of March 16, shoppers watched about 156.1 billion minutes of streaming content material on TV, up 22% from the week prior, and a pair of.2 instances the comparable week the 12 months prior.

As well as, amid greater TV viewing total, streaming video companies have steadily elevated their share of time spent viewing on televisions, growing over the previous 4 weeks, Nielsen discovered. For the week of March 16, web streamers captured 23% of all viewing being carried out on TVs, in contrast with 16% throughout the identical week a 12 months in the past.

Word that Nielsen is reporting simply streaming to TVs: The evaluation doesn’t measure cell or PC video streaming, so the full quantity of on-line video U.S. shoppers are watching is even greater.

Netflix has the largest share of video streaming on TV among the many companies Nielsen measures, representing 23% of all streaming minutes considered for the week of March 16. That’s adopted by YouTube at 20%, Hulu at 10% and Amazon Prime Video at 9%.

However Nielsen identified the “different” class has seen an ever greater rise for the latest week measured. That bucket contains Disney Plus (which isn’t reported out by Nielsen at present) and the analysis agency speculated that the Mouse Home’s streaming service is seeing a major raise from children staying house from college — together with “Frozen 2” dropping three months early on Disney Plus.


Supply: Nielsen

The information comes from Nielsen’s Streaming Meter service, which identifies web streaming exercise to the TV by supplier and is coupled with the corporate’s Folks Meter.

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