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Virgin Fest Names Insomniac’s Steve Levy Chief Marketing Officer – Variety

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Steve Levy has been named chief advertising officer of Virgin Fest.

Scheduled for June 6 and seven at Los Angeles’ Banc of California Stadium + Exposition Park, the inaugural music competition guarantees an “inclusive, eco-conscious weekend-long celebration” and options such acts as Lizzo, A$AP Rocky and Anderson.Paak and the Free Nationals together with Main Lazer, Ellie Goulding, Jorja Smith, Banks, Tank and the Bangas, Trixie Mattel, Lauren Jauregi, Tiffany Younger and Barns Courtney, amongst others.

Beneath the banner “Individuals and Planet,” Virgin Fest touts a global expertise lineup and an viewers the place “all are welcome … regardless of race, colour, pronoun, id, gender, age, creed, means, faith, political celebration, language, origin, heritage, traditions, background, schooling, revenue, profession path, standing, expertise, viewpoint, beliefs, philosophies, concepts, form, measurement, ability, model, look, music style, who you voted for, what you’re into, how you reside, who you already know or who you like,” per an announcement of the lineup’s reveal in February. Tickets start at $229.

Levy arrives from Insomniac Occasions, dwelling to the Electrical Daisy Carnival, the place he was head of selling and digital since 2017. At Virgin, he’s tasked with main all gross sales and advertising for the model’s dwell occasion portfolio which incorporates Virgin Fest and Kaaboo, in addition to oversee all digital media and content material improvement, manufacturing, and distribution.

“I’m honored and grateful to have the chance to hitch the Virgin model because it returns to its roots in music via dwell occasions.” stated Levy, “Richard Branson’s Virgin Data was an enormous inspiration for my early profession … and I’ve nice reminiscences of the legendary V Festivals.”

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