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Vivo overtakes Samsung in Indian smartphone sales

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Vivo shipped extra smartphones in India than Samsung for the primary time ever final quarter, in accordance with data from Canalys. The corporate’s gross sales to distributors practically doubled year-on-year to six.7 million models, virtually 20 % of the market, securing it second place behind Xiaomi’s 10.three million models and 31-percent share. Samsung’s shipments slid 14 % to six.three million models, making it the third-biggest model forward of Realme and Oppo.

Total, the Indian market grew 12 % year-on-year regardless of the nation going into lockdown in late March. It’s price mentioning that Vivo is a BBK Electronics model alongside Realme and Oppo. If the gross sales of all three have been mixed, the large Chinese language conglomerate — which additionally owns OnePlus — would simply take the primary spot with greater than 40 % market share.

Canalys analyst Madhumita Chaudhary, nevertheless, calls Vivo’s victory “bittersweet.” The corporate is the primary sponsor of the Indian Premier League, a massively standard Twenty20 cricket league that takes place each spring, and Chaudhary says Vivo’s shipments have been meant to make sure excessive ranges of inventory. Because the IPL season has been postponed, will probably be more durable for Vivo to attain its anticipated sell-through to shoppers even when the lockdown is lifted.

Nonetheless, the figures reveal Vivo’s rising model energy in India even when it’s unable to account for an unprecedented pandemic. BBK’s dominance, too, is just getting stronger — Realme particularly has grown its shipments by 200 % over the previous 12 months.

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