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Warner Music Promotes Andy Ma to CEO for Greater China – Variety



Warner Music Group has promoted govt Andy Ma to a brand new position as CEO for Larger China, the corporate has introduced.

Ma has been with Warner Music since 2011, most not too long ago as CEO of Warner Music China and govt vp of economic and enterprise improvement for Larger China. Since getting into that place in 2018, he has expanded the corporate’s mainland China presence and established strategic partnerships with native live performance promoters and authentic soundtrack corporations.

In prior roles inside Warner Music, Ma helped develop the corporate’s strategic relationship with Tencent, the Chinese language tech big behind lots of the nation’s prime digital music companies, in addition to with China Cellular and different Asian companions within the digital house, corresponding to South Korea’s Melon.

In his new publish, Ma will proceed to report back to Simon Robson, president of Warner Music Asia, and oversee the corporate’s enterprise in mainland China, Hong Kong and Taiwan. His crew shall be “targeted on creating extra alternatives for improvement and development throughout the three territories,” the agency stated.

The higher China area is the sixth-largest recorded-music market on this planet.

“East meets West is a mega international music development that no person can ignore.  It’s such an thrilling time in Larger China with new scenes exploding in genres from hip-hop to bop,” stated Ma, who added that he regarded ahead to serving to their artists join with followers each within the area and past.

Robson stated that Ma has been “instrumental in serving to forge the fashionable Chinese language music enterprise,” including: “Now this new position will permit him to mix the firepower of our operations in Beijing, Hong Kong and Taipei to amplify our artists in Larger China, Asia and internationally.”

Ma started his profession as a enterprise improvement officer at style big Esprit Asia, earlier than working in varied roles throughout the style, shopper electronics and software program industries.

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